Manager, AI & Organic Search; SEO​/AEO​/GEO

Your Role

The Manager, AI & Organic Search supports the strategic direction, performance analysis, and operational roadmap for organic search and AI discovery across both Victoria’s Secret and PINK.

This role bridges commercial search strategy, emerging conversational AI engines (ChatGPT, Perplexity, Gemini), and multi-category retail merchandising. You will be a key component in helping the full AEO/GEO/SEO Roadmap come to life. This includes, but is not limited to, strategic projects, editorial/content hub optimizations, performance audits, and technical site architecture/product feeds updates. Plus, you will partner with the Director on channel vision, guiding dedicated team specialists, and serving as a primary organic discovery advisor for cross-functional brand, merchandising, creative, and digital analytics partners.

You will also be responsible for driving advancement in marketing capabilities, evangelizing SEO opportunities, optimizing customer engagement, and delivering effective results against key business objectives for the Victoria’s Secret and PINK brands.

Your Impact

• Support the end-to-end organic search and AI discovery roadmap across Victoria’s Secret and PINK, translating high-level business goals into prioritized quarterly initiatives, deliverables, and growth milestones

• Build the evolution of organic visibility beyond standard SERPs. Audit brand representation, citation frequency, and sentiment across LLMs, AI overviews, and conversational engines

• Own recurring channel reporting and executive performance storytelling, translating complex search trends, generative AI referrals, and category market share shifts into commercial insights

• Partner with cross-functional partners and teams to align organic search strategies with high-velocity product drops, campaigns, and major seasonal peaks

• Partner with Engineering, Product, and Digital Merchandising to drive technical crawlability, schema/structured data, indexing governance, rendering, and URL parameter management across category and product detail pages.

• Oversee organic discoverability and product data hygiene across shopping engines and AI interfaces, ensuring catalog attributes and campaign landing pages maintain search authority

• Audit and optimize automated product feeds (e.g., via Productsup/Google Merchant Center) to maximize brand presence across AI-driven shopping graphs and surfaces.

• Collaborate with Brand Marketing and Creative to develop content hub initiatives, landing page optimizations, and editorial alignment to capture high-intent non-brand demand.

• Maintain enterprise dashboards and analytics pipelines tracking traditional rank/traffic alongside generative referral trends and conversational citations.

• Assist the Director in managing relationships with agencies, vendors, and publishers

• Collaborate with cross-functional teams to implement AEO/SEO best practices, execute day-to-day tactical website updates, and drive growth

• Monitor industry-wide algorithm shifts, search model updates, and conversational shopping behaviors to deliver proactive risk assessments and strategic roadmap pivots to leadership