Brand Manager II - Cold & Cough

Overview

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY: This position is responsible for leading and managing one or more of our consumer over-the-counter personal healthcare brands as part of the marketing team. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork.

• Brand plan development – develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Program management and execution – manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.
• New product development – utilize consumer-driven insights to drive long-term growth of the brands; translate insights into profitable product innovations; develop selling proposition and sufficient launch support plans to retail.
• Market analysis – provide consumption-based data analysis for the brand; provide insight and support to the enterprise to better understand market trends and dynamics; identify opportunities in markets where there are unmet needs.
• Business forecasting/results – work with sales, demand planning, and contract vendors to generate accurate volume forecasts; deliver results for the brand level P&L focusing on net sales and brand contribution.
• Sales – provide the sales organization with presentation materials for retailer presentations using category management best practices.
• Supervision – supervise assigned assistant brand manager(s), associate brand manager(s) and/or Marketing Coordinators.

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minimum 5 years of related work experience

Required Knowledge/Skills/Abilities:

• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Superior critical thinking and problem solving - resourceful at achieving objectives/results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
• Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the industry.
• Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills.
• Excellent supervisory and leadership abilities.

5% ability to travel via car, plane, rail.

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Ability to calculate figures and amounts such…