Associate Director, Paid Social

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

The Associate Director requires the ability to apply social knowledge and expertise to actionable insights and recommendations. The Associate Director will partner with the Social Manager in driving strategic social expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives, and leading tactical execution and optimization of social programs. They will be responsible for optimizing, implementing, and analyzing paid social activities.

Role Objectives:

• Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
• Leverage social best‑practices across all social tactics
• Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
• Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
• Continuously expend and develop skills by participating in ongoing training, workshops, etc.
• Support any new business pitches and related work as required
• Responsible for managing and developing social team in day-to-day workflow and career progression

Minimum Qualifications:

• 5+ years of full-cycle paid social media experience, preferably in an agency environment
• Experience applying social marketing to brand-building and direct response initiatives
• Demonstrated team management experience and leadership capabilities
• Knowledge of syndicated research tools
• Familiarity with third-party ad serving technologies
• Strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills
• Polished presentations skills are a must
• Ability to work successfully with teams on multiple projects under tight deadlines
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges
• Ability to sell ideas clearly and deliver value
• Self-driven to meet and exceed revenue and goals for our clients

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every…