Senior Director, Global Events

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As the Senior Director, Events you will be responsible for leading Global Event strategy and plans, working with regional leads to drive adoption and adaption of centralized strategy & best practices. Reporting to the VP, Global Marketing, you will play a critical role in building impactful experiences and programming strategic thought leadership across tentpole, industry, and partner events.

• Develop and flawlessly implement Event strategy & plans and report out against quantitative goals, iterating as business priorities evolve
• Own the centralized Global Event strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively
• Coach and develop skills across the Events team to create best-in-class experiences pre, during, and post events
• Champion cross-functional collaboration across the Marketing team (Comms, Design, Content, Growth/Demand) and the organization (Sales, Product Marketing, Research & Insights)
• Own all Global and AMER tentpole events strategy & activation ensuring events reach and engage the audiences we care about across target customer & prospect accounts, taking into account competitor presence
• Support Regional tier 3 event execution by creating a Global “event-in-a-box” templated approach to enabling Sales to activate smaller events on the ground
• Lead owned & operated event speakership programming end to end- from speaker selection, to abstract, to topic development and prep
• Identify paid event speakership opportunities and thematics, working with Comms team who will select the speaker and own programming
• Work in partnership with Comms to maximize the value of events with adjacent PR/editorial/social and Growth Marketing to promote across website/email channels
• Conduct post event surveys and ongoing feedback loops with internal event attendees to create data-driven insights that help optimize Events strategy
• Report on Global Events Sales pipeline impact and ROI

• Leadership Alignment:
  Ability to present to, and get alignment from, Regional and Global Sales & Marketing leadership
• Coaching & Skill Development:
  Demonstrated ability to not only lead but to coach a team while growing skillsets - with experience managing remote International team members
• Cross-Functional Collaboration:
  
  Strong ability to partner with other functions using strong interpersonal skills to influence and drive decisions
• Event Marketing:
  Core expertise in driving event ROI across tentpoles, industry conferences, and partner programs
• Event Speakerships:
  Strong experience in leading thought leadership programming in partnership with Comms, selecting best stages/times, topics, and speakers that align with business key narratives
• Budget Management:
  Skilled in building, managing and tracking complex event budgets, maximizing ROI and working with Procurement as needed
• Agency & Vendor Management:
  Experience selecting and managing third-party vendors (as needed)
• Project Management:
  Ability to juggle a high volume of Global and regional events, timelines, and stakeholders effectively
• AdTech Industry
  
  Experience:
  
  Worked a minimum of 3 years in the B2B AdTech/SaaS space

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions.

All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

US - New York, NY

$ - $ Annual

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers…