Senior Director, Member Growth Marketing

Senior Director, Member Growth Marketing

New York (Hybrid)

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare
, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We are seeking a Senior Director, Member Growth Marketing to lead and scale Spring Health’s Member Growth Marketing function. This senior leader will oversee the Member Engagement Strategy team (vertical marketers working with our largest customers to drive engagement) and our channel strategies. This role will define the strategy, structure, and operating model to maximize Spring’s reach and effectiveness in serving members and customers.

This is a full‑time position based in NYC. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required.

The ideal candidate is both a strategic builder and an operational leader: capable of architecting growth strategies, aligning cross‑functional stakeholders, and managing a high‑performing team. They will bring a data‑driven mindset, proven experience leading multi‑disciplinary marketing functions, and a track record of delivering measurable business outcomes.

• Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.
• Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.
• Partner cross‑functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals.
• Drive performance against Spring’s core growth KPIs.
• Member Engagement Strategy (Vertical Marketing)
• Build and execute vertical‑specific engagement strategies, ensuring Spring’s marketing resonates with customer priorities.
• Focus the member engagement strategy team on the highest opportunities that drive member enrollment, activation and retention across our book and among customers with dedicated marketing support.
• Act as the strategic marketing partner to senior Sales and Customer Success leaders.
• Own Spring’s channel strategy across lifecycle marketing, print, mail, performance marketing and events.
• Ensure channels are optimized for scale, reliability, and measurable ROI.
• Drive innovation by testing new formats, tools, and workflows that expand Spring’s reach and impact.

• Quarterly member acquisition and revenue targets are consistently met or exceeded.
• Funnel conversion improves across enrollment through retention.
• The Member Growth team functions as a high‑performing, metrics‑driven engagement engine.
• A strong, predictable operating rhythm exists between Member Growth, Product, Sales and CS—producing durable, scalable revenue outcomes.

• Proven growth leadership: 10+ years of progressive marketing experience, including at least 5 years leading multi‑disciplinary growth or engagement teams.
• Strategic and operational range: Ability to set vision while also driving…