Senior Marketing Lead - Group B2C & Leadership Events; Parental Cover

London

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We are looking for an experienced Senior Marketing Lead to cover parental leave within FT Live’s B2C & Leadership Events portfolio. This role is responsible for leading the marketing strategy, execution, and performance of our flagship consumer, luxury, sport, entertainment and leadership events.

The successful candidate will ensure the marketing team delivers against business objectives, maintains high campaign performance, and continues to develop both individually and collectively. This is a hands‑on leadership role requiring critical thinking, collaboration, and very strong team and partner management skills. In addition to overseeing the broader portfolio, the role will also involve leading and accomplishing a number of marketing campaigns directly, ensuring continued hands‑on delivery and alignment with portfolio standards.

• Lead the marketing strategy and execution for FT Live’s B2C, luxury, sport, entertainment and leadership events, ensuring delivery against commercial and delegate revenue, registrations, engagement, and brand objectives.
• Drive performance through data‑led decision‑making and ensure activity aligns with business goals.
• Oversee campaign planning, budget and spend management, and performance reporting across the portfolio.
• Ensure each event has a clear marketing plan and measurable targets in place within four weeks of kick‑off.
• Proactively identify risks or underperformance and put forward corrective actions.
• Identify and develop new ticket and/or revenue streams, demonstrating the ability to recognise opportunities for growing commercial opportunities and revenue.
• Establish and maintain a strong, collaborative relationship with the Editorial team and project team, ensuring seamless coordination for both the New York launch and the continued growth of the London edition.
• Partner with editorial, subscription teams, audience engagement, commercial and customer service teams to ensure the commercial and editorial success of both events.
• Support communications, brand positioning, and creative execution that reflect FT’s premium brand values.
• Manage, support, and empower a team of three marketing professionals, ensuring delivery of portfolio goals while fostering personal development and engagement.
• Provide coaching, mentorship and feedback to ensure individual growth and high team performance.
• Ensure prioritisation supports business priorities and smooth execution of all campaigns.

Work closely with the Head of Marketing Operations & Planning, the wider FT Live marketing leadership and cross‑functional teams (Content, CRG, FT Professional, Operations) to align on shared objectives.

Encourage collaboration across teams to optimise the use of FT channels, subscriber data, and audience insights.

Manage budgets and regularly report on return on investment, registration performance and paid delegate conversions.

Ensure marketing results are…