VP, Strategy at Social-first Creative Agency

VP, Strategy at Social-first Creative Agency

New York, NY

THE ROLE: HEAD OF THE STRATEGY DEPARTMENT

In this crucial leadership role, you’ll wear many hats, including: strategy team leader, thought leadership leader, and future-whisperer. You’ll champion unexpected, culturally-connected work; you’ll evangelize the future of social & culture; and you’ll help identify opportunities for our agency in this next phase of rapid growth.

We’re looking for a high-EQ leader who thrives on mentorship to nurture our incredible strategists and Social Media Management team, and help evolve our unique approach to strategy. You’ll be a key leader at M+S, reporting to our Co-Founder, Geoffrey Goldberg, an innovative leader who’s committed to personal growth.

RESPONSIBILITIES

• Strategy Team Leadership. Support and direct our strategy department, which includes campaign strategists as well as social media managers.
• Guide the team to deliver outstanding work for clients and internal stakeholders
• Mentor the team and facilitate their professional development
• Plan and guide team growth as we scale

Client Whisperer. Empower our clients to reach new heights in their brands and careers.
Build trusted thought partnerships with our clients, so they call us before they even know what they want to brief us on

• Inspire and energize clients with what’s possible for their brand and their social-first creativity
• Distill unstated client needs into compelling partnership briefs

Thought Leadership. Advance Movers+Shakers’ position as an innovative voice -- with clients, employees, and the industry at large.

• Observe and articulate emerging trends in social media & brand marketing
• Develop new campaign strategies and approaches
• Assist in developing client trainings, blogs, white papers, and industry insight reports
• Tune into culture and the zeitgeist

Agency Leadership. Refine and expand the role of the strategy function, and improve processes for seamless cross-functional collaboration.

• Help grow and refine the best role for strategy and social media management in our disruptive agency model
• Help establish accountabilities and processes among strategy, creative, account, and other internal teams
• Drive revenue growth by aiding in strategic account planning and other initiatives

New Business.

• Drive new business wins by crafting high-impact pitches and proposals
• Collaborate with cross-functional teams to craft compelling narratives that address client challenges and inspire them with unexpected solutions

QUALIFICATIONS

• Minimum of 15 years of marketing strategy, between agencies and/or large consumer brands
• Substantial experience in creative agencies is required
• A natural evangelical, seeing the future and inspiring & training others to get there
• Lives & breathes social. Vast experience in social-first campaigns, always on social channels, and influencer-centric work.
• Have played a key role in new business and organic growth: identifying opportunities, developing positioning strategies, and presenting insights that drive partnership expansion
• Extensive experience in disruptive thinking, platform innovation, and non-traditional campaigns
• Spends an embarrassing amount of time on Tik Tok / IG Reels
• Compelling storyteller
• Fluency with data and analytics
• Passion for building deep client partnerships
• Independent, entrepreneurial leader who thrives in creating structure for their team (and then disrupting it)

We look forward to hearing from you! 🎵💃

Please note:
This role is posted in both NY and LA to reflect where it can sit, but we are hiring one leader for the position. Candidates must be based in either the New York or Los Angeles metropolitan area.

BASE SALARY RANGE

Our estimated range for this role is $220,*

* Don’t let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level.

Each level has its own compensation range.

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