Vice President, Commerce

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

Exciting opportunity to join one of the best Power of Onemodelsat Publicis spearheading end to end commerce strategy for iconic CPG brands. This is a unique opportunity to be a part ofand supporta full funnel Power of One team,and at the same timeofferbroadersupportto thelarger Zenith Commerce Practice.

Job Description

As the
Vice President,Commerce
you will lead the development of
commerce strategies
that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data-driven insights into compelling narratives.

This individual will
ownthe development ofretailstrategy
forthe key brands within the client’s portfolioandcollaborateacrossteams to deliver
end-to-end commerce solutions
that drive business impact. The ideal candidate thrives in a fast-paced environment, leads with confidence, and is known for
transforming insights into action.You will provide consistently superior commerce media strategies, ideas and marketplace solutions. You willbe responsible for advancing the client’s unique positionwithintheir key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns.

Day to Day Role Overview:

• Key lead for client conversations related to retail media, acts asstrategicbridge between media and shopper team for streamlining omni-channel strategies with key retail partners

• Interpret client needs, and develop strategic solutions that address the needs and goals for their business

• Partner with Power of One teamto deliver connected commerce plans to the client

• Direct the development, presentation,and maintenance of commercestrategyplansincludingobjectives, strategic initiatives, updates,and point-of-views (POVs) on proposals

• Ability toanticipateand quickly assess continually changing client needs and adapt resources and strategies accordingly

• Plan and develop cutting-edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement

• Provide strategic leadership and guidance, ensuring alignment with businessobjectiveswhile offering feedback to improve client outcomes

• Manage and nurture partnerships with retail media networks and 3rdparty vendorsto maximize ROI and efficiency

• Stay ahead of industry trends,identifying growth opportunities, and implementing best practices

• Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team

• Represent the team as a key member of thecommerceteam, influencing decision-making and shaping media strategy direction

• Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

Core Competencies:

• Media Planning & Execution – Lead paid search, display, and retail media strategy development.

• Thought Leadership & Client Strategy – Serve as a strategic resource for both internal teams and clients

• Commerce Strategy – Drive innovation in display, social, influencer, and onsite activations within RMNs and 3rdparty vendors

• Process Management & Optimization – Identify inefficiencies and implement process improvements

• Communication & Relationship Building – Establish and maintain strong client relationships through clear and effective communication

• Bachelor’s degree, concentration in business, marketing,advertising or a…