Vice President, Commerce Strategy

Mars United™ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Job Overview:

Global Strategic Leader. Shopper Expert. Thought Leadership Partner. Growth Opportunity Identifier

Purpose:

The VP, Global Retailer Strategy is the owner of a key client relationship, who leads key client initiatives, annual planning activities and identifying growth opportunities. Can coordinate a connected, cross-agency approach, partnering with teams across the Publicis network.

This person develops shopper-focused intelligence gathering and insight development to guide strategy and leads development of all program strategy with insightful and inspiring creative briefs. Collaborates with senior client leads to drive overall direction of the business.
Must be available to work on London time.

Key Deliverables/Benefits:

Brainstorm Facilitation

Strategic Approach

Insight Development

Research Partner

Insights team Partner

FY Planning Strategy

Thought Leadership Development

Growth Identifier

PRIMARY RESPONSIBILITIES:

• Partner with Client Leadership teams to develop and deploy shopper focused program development for agency clients.
• Key member of new business team responsible for defining scope, strategic approach to opportunities and shopper-centered content.
• Oversee a group of businesses where you will play a leadership role in key client initiatives, annual planning activities and identifying client growth opportunities.
• Manage Strategic Planning staff across the business you oversee including their career development, utilization and scope and evolving their strategic planning skills.
• Identify agency training opportunities for clients and participate in content development
• Champion best practices throughout the organization, productively mentor members of cross-functional teams on our approaches and agency outputs.
• Master of the Marilyn Predictive Commerce Intelligence technology, drive opportunities and adoption with both the internal team and clients.
• Own development of shopper-focused intelligence gathering and insight development to guide program strategy
• On-going identification of approaches and outputs associated with consumer/shopper overviews, market trend analysis and competitive/category behavior assessment.
• Lead the development of all program strategy and the development of an insightful and inspiring creative briefs.
• Facilitate brainstorm sessions that inspire big, creative ideas
• Continually strive to improve the product of the department by developing and integrating innovative approaches
• Cultivate strong working relationships with Consumer/Shopper Insights and Marketing Research Directors within client organizations
• Successfully generate demand for the services of the department within client organizations.

SKILLSETS

REQUIRED:

• Bachelor’s degree or greater
• Minimum of 10 years’ experience in strategy and planning
• Highly curious nature
• Ability to manage, process and apply large quantities of information quickly and accurately to understand the big picture
• Understands implications of trends across business & functions
• Proven leadership and organizational skills
• Excellent written and verbal communication skills
• Self-starter with strong problem-solving ability
• Capable of handling multiple projects simultaneously
• Ability to maintain and grow relationships
• Travel required on an as-needed basis
• High level of energy and enthusiasm
• Comfortable with high pressure, fluid and ambiguous…