Vice President, Strategy

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

This role leads US media strategy while ensuring global alignment across markets through consistent communication, shared insights, and unified processes. It oversees planning, guides cross-market collaboration, resolves operational challenges, and drives team and project leadership.

• Serve as the primary liaison between Global and US teams, ensuring consistent communication, alignment, and adoption of shared insights, learnings, and best practices.
• Facilitate cross-market collaboration, helping teams troubleshoot challenges, elevate performance, and maintain a unified global approach.
• Own central documentation (playbooks, SLAs, workflows, planning frameworks) to drive global process consistency and operational clarity.
• Act as the escalation and operational excellence lead, resolving planning blockers and identifying opportunities to streamline processes and improve cross-team communication.
• Lead US media strategy and long-range planning, defining account direction and guiding high-level strategic development.
• Oversee US media plan development, applying audience insights, evaluating channels, and presenting strategic recommendations aligned with client objectives.
• Identify key target insights from briefs to inform communication strategies and ensure plans are grounded in audience and business needs.
• Evaluate media vehicles and opportunities, communicating the strongest options and securing client alignment.
• Manage projects, resources, and team development, including staffing, supervision, performance oversight, and workload management.
• Cross-sell inter-agency products and services where appropriate to enhance value and integrate broader capabilities.

Communicates With:

Internal:
Partners with other Strategy members, Strategic Resources, Activation Partners, Finance, Creative and Human Resources

External:
Significant Client interaction and accountability

Budgetary Responsibilities:

Responsible for budgeting, controlling costs, planning and scheduling around cost concerns for business unit

Minimum Qualifications:

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 10+ years of media planning experience
• 5+ years of experience in a management capacity
• Agency experience highly preferred
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent storytelling, interpersonal and quantitative/analytical skills
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge:
  Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, com Score, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Professional presentation, training and client-facing skills
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high…