Vice President, Communications Planning

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Looking for a passionate and endlessly curious strategist who loves in equal measure a challenge and to challenge others. This person should find daily energy from digging into and challenging briefs, understanding consumer trends and business impact near-term and long-term, loves social listening and helping brands find their place in culture. The VP will report to the SVP, Strategy.

• Responsible for identifying the best and right audiences tied to business- objectives, acting and challenger and provocateur to briefs, considering growth opportunities and risks
• Drive best in class insight, data-informed strategies for a specific brand under a portfolio
• Connector between brand objectives & strategies and who/what/how to think about the consumer and how it can relate to media strategy in current and future culture.
• Ensure the integration of
  -level data to audience strategy and media recommendations
• Be a key driver of annual comms planning, providing a POV beyond media planning (e.g. creative/comms) to produce business results for a brand
• Partner closely with creative agencies to ensure alignment and that media has a strong seat at the table
• Identify opportunities for a brand to connect in culture
• Elevate the quality of storytelling by effectively representing strategy work to clients, enhancing narrative impact and engagement
• Design and implement strategic standards that promote greater consistency and excellence
• Translate consistency of audience & channel strategy from National to Local
• Be a GREAT storyteller in the room
• Work closely with Brand Strategy, Planning and DPS Leads at the agency and in partnership with Integrated Media & Communications & Audience Planning clients.
• Work alongside the SVP to build senior client relationships and foster vision setting discussions

• 10+ years of relevant experience in connections planning; strategic planning; comms planning; or media strategy in an Integrated Agency Team capacity.
• Experience working directly with C-suite clients
• Deep experience leading a team of thinking outside the box when it comes to consumer journeys, and connections planning
• Ability to work cross-functionally with many stakeholders
• Deep experience leading a team of strategic planners, comms planner, or connections planners
• Deep experience disrupting culture with connections plans that seek attention.
• Excellent oral and written communication skills – need for storytelling ability is critical
• Should be seen as an expert in the field of strategy

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $156,560 - $212,500 annually. This is the pay range…