Associate Director, Strategy

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

The Associate Director, Strategy defines day-to-day functional management of client needs, and leadership and direction to the Strategy team. This person reports into either the Director, Strategy or the VP, Strategy, and also provides strong cross-functional.

Knowledge

• Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
• Understands the total marketing process and the strategic role of media
• In-depth understanding of the role of media channels in a plan
• Expertise in various media research tools and software
• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing & Leading Others

• Responsible for the day-to-day workload and deliverables of the Strategy team
• Supports the Director, Strategy and/or VP, Strategy
• Builds trust, models inclusion, and shows respect for all employees
• Works collaboratively with cross-functional teams
• Drives internal team momentum and progress to meet client deadlines
• Takes initiative and shows accountability for oneself and team’s work
• Owns communication on business initiatives and client requests to internal team
• Trains Strategy team on tools and processes
• On-boards and trains new hires
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews
• Nurtures and develops lower-level talent on assigned accounts
• Participates in PHM’s interviewing efforts

Strategy & Account Management

• Manages, prioritizes, and delegates team workload
• Coaches team to consistently deliver on client and agency requests
• Oversees overall media strategy, approach, and plan on each account
• Helps VP, Strategy drives the planning process
• Manages multiple accounts and can transition between them seamlessly
• Provides initial perspectives on media strategies and approaches
• Owns media channel mix and initial budget allocation and rationale
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
• Provides input on deliverables timelines in partnership with cross-functional teams
• Pushes for continuous improvement of self, team, and client deliverables
• Contributes to new business efforts as needed

Client Service

• Builds a day-to-day relationship with appropriate clients on assigned brands
• Conveys passion for clients and their businesses
• Provides input to client to help shape their marketing priorities
• Models outstanding client service for team
• Influences clients through strong public speaking, presentation, and writing skills

Requirements

• Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
• Proven ability to manage people and projects
• Proven ability to earn the respect of clients, internal partners, and peers
• Proven ability to manage challenging situations and persons
• Proven ability to manage multiple accounts, campaigns, clients, etc.
• Excellent public speaking and presentation skills
• Excellent written communication skills

Education & Experience

• 5+ years media planning experience
• Cross-channel media knowledge and experience
• Familiarity with standard media research and planning tools (e.g. Clear Decisions)
• Pharmaceutical industry a plus
• BA/BS; advanced degree a plus

Our Publicis Groupe motto “Viva La Différence” means we’re…