Associate Director, Enrollment Marketing

4 days ago Be among the first 25 applicants

This range is provided by LIM College. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$85,000.00/yr - $87,000.00/yr

LIM College - The Business of Fashion & Lifestyle i is currently seeking candidates for the position of Associate Director, Enrollment Marketing
. Founded in 1939 and located in midtown Manhattan, LIM College is a female‑led and owned institution focused on the global business of fashion and lifestyle. Offering master’s, bachelor’s, and associate degree programs, LIM prepares students for career success via an immersive approach grounded in real‑world experience and learning by doing required internships. LIM College’s commitment to excellence in business education ensures graduates are sought after by a wide range of employers, as evidenced by a Career Outcomes Rate of 96% for the Class of 2022.

Alumni excel throughout all areas of fashion and lifestyle and have gone on to work for companies such as Chanel, Gucci, Alexander McQueen, Ross Stores, The Financial Times, Ulta Beauty, Google, Saks Fifth Avenue, Cannabis Creative, and The National Football League.

The Associate Director, Enrollment Marketing serves as the primary project manager, operational lead, and day‑to‑day executor for all enrollment marketing initiatives at LIM College. This position transforms strategy into action by overseeing project workflows, coordinating cross‑functional partners, managing vendor activity, and ensuring all enrollment marketing projects and campaigns are executed accurately, efficiently, and on schedule.

In addition to driving project execution, the Associate Director plays a critical support role to the Vice President of Marketing & Communications by managing operational details, timelines, reporting, and vendor processes. This role ensures the smooth functioning of the enrollment marketing ecosystem across channels, teams, and vendor partners.

The Associate Director brings a strong understanding of enrollment marketing tools, techniques, and tactics, with experience in planning, implementing, and evaluating successful marketing initiatives across digital, print, and recruitment channels. The role requires the ability to translate high‑level strategic direction into implementable operational plans that inform and engage prospective students and their influencers. Goal‑ and data‑driven, the Associate Director considers audience profiles, market demand, competitive insights, industry trends, and performance analytics to support tactics that generate high‑quality leads and contribute to the College’s academic enrollment goals.

$85,000 – $87,000/Annually

• Serve as the project manager for all enrollment marketing initiatives, ensuring strategy from the VP is translated into clear plans, timelines, and actionable steps.
• Manage the day‑to‑day operations of the enrollment marketing function, including email calendars, campaign schedules, and task tracking.
• Coordinate across Mar Comm team members, Admissions, IT, and vendors to move projects forward and resolve workflow blockers.
• Lead or attend project meetings; track action items; ensure deliverables are completed on time.
• Oversee the execution of internal and vendor‑led marketing campaigns, including paid media, email/SMS, student search, and event promotion.
• Maintain and refine project management systems and tools.

• Directly manage relationships with enrollment marketing vendors (paid media and student search).
• Ensure vendor deliverables meet scope, quality standards, and deadlines.
• Review and approve campaign plans, briefs, creative suggestions, reporting dashboards, and optimization recommendations.
• Serve as the VP’s operational proxy with vendors, escalating issues or strategic questions only when necessary.
• Track vendor performance and ensure continuous improvement based on data.

• Act as the operational extension of the VP,…