Director of Sales

Director of Sales

Location: New York, NY
Position Type: Full-Time
Schedule: Monday through Friday, Standard Business Hours
Salary: Based on Experience

We are one of the fastest-growing adhesive brands in the country, recognized for innovation, strong consumer demand, and exceptional performance across retail, DTC, and live/demo sales channels. As we continue to scale aggressively, we are seeking an experienced and driven Director of Sales to lead revenue growth, expand distribution, and build long-term strategic partnerships across key sales channels.

This is a senior, hands-on leadership role for a sales professional who thrives in high-growth environments. The ideal candidate combines strategic thinking with executional excellence—someone who can close deals, manage key accounts, build and lead teams, and help shape the next phase of brand expansion.

The Director of Sales will own overall sales performance and revenue growth across all channels, with a strong focus on national retail, mass merchants, specialty retail, and strategic distribution partners. This role works closely with Marketing, Product Development, and Operations to ensure alignment between sales strategy, brand positioning, product innovation, and operational execution.

You will be responsible for setting the vision for sales growth, translating strategy into action, and ensuring consistent execution across channels and accounts.

• Develop and execute a comprehensive sales strategy to drive sustained revenue growth across retail, wholesale, and emerging channels
• Own sales forecasting, budgeting, and revenue targets across all channels
• Identify and pursue new domestic and international distribution opportunities
• Evaluate channel performance and optimize mix to maximize growth and profitability

• Lead and manage relationships with major retail partners, including mass, hardware, club, and specialty accounts
• Drive new item placement, line reviews, assortment expansions, and promotional programs
• Negotiate pricing, terms, promotional support, volume commitments, and long-term agreements
• Serve as the senior point of contact for key strategic accounts

• Build, lead, and mentor a high-performing sales organization
• Establish clear KPIs, performance metrics, and accountability structures
• Coach team members on selling strategy, account management, and execution excellence
• Foster a results-driven, collaborative sales culture

• Partner closely with Marketing on product launches, promotions, demos, and go-to-market strategies
• Collaborate with Product Development to identify new SKU opportunities based on customer feedback and market demand
• Coordinate with Operations and Supply Chain to ensure inventory readiness, forecasting accuracy, and flawless execution

• Monitor the competitive landscape, category trends, pricing dynamics, and consumer behavior
• Translate market insights into actionable growth initiatives and strategic recommendations
• Identify white-space opportunities for innovation and expansion

• 3+ years of sales leadership experience within consumer products, hardware, home improvement, or CPG
• Proven track record of scaling revenue with national retail and distribution partners
• Strong negotiation skills with the ability to influence senior-level decision makers
• Experience managing both key accounts and sales teams simultaneously
• Entrepreneurial mindset with comfort operating in a fast-paced, high-growth environment
• Excellent communication, presentation, and relationship-building skills

You are a commercially driven leader who understands how to build brands through strong retail partnerships and disciplined execution. You are comfortable owning aggressive growth goals, making data-driven decisions, and leading teams through change. You bring both strategic vision and hands-on sales ability, and you are motivated by building something meaningful at scale.