VP, SEO Lead - dentsu Media

Job Description:

The VP, SEO is a senior SEO leader responsible for helping set the vision, strategy and standard for how we deliver organic search excellence for some of the world’s leading brands. Search is evolving rapidly. Discovery now spans traditional search engines, AI-generated answers, large language models, social and video platforms, commerce environments and emerging agentic experiences. This role will define how iProspect brings those worlds together, while ensuring the fundamentals of great SEO remain strong.

The VP, SEO will lead our SEO capability across clients, talent, innovation and growth, working closely with Paid Search, LLMO, Content, Commerce, Media, Data and Measurement leaders to build a more connected approach to search and discovery. This is a highly visible leadership role requiring strategic vision, executive presence, strong people leadership and the ability to turn change into opportunity.

This is a hybrid role. You may be based in New York City, NY, Chicago, IL, Detroit, MI, or Fort Worth, TX.

• Set the vision for SEO Work with other dentsu teams to help define the US vision and roadmap for SEO across iProspect.
• Establish what best-in-class SEO looks like across technical, content, authority, experience and emerging search environments.
• Anticipate changes in search and consumer discovery, translating them into clear opportunities for clients and teams.
• Act as a senior voice for SEO and the future of search across iProspect, dentsu and the broader industry.
• Evolve SEO for the future of search Partner with Paid Search and LLMO leadership to build a more connected Total Search proposition.
• Help clients navigate the shift from traditional search toward AI-powered, multimodal and increasingly fragmented discovery.
• Lead the evolution of SEO products, methodologies, tools and measurement approaches.
• Identify where AI and automation can improve the quality, speed and scalability of our work.
• Lead exceptional client work Serve as the senior SEO strategic leader across priority clients and major transformation programs.
• Bring clear, compelling perspectives to executive conversations, business reviews, pitches and strategic recommendations.
• Translate complex search, technical and consumer signals into meaningful business implications.
• Ensure our work consistently meets a high standard across strategy, insight and execution.
• Build a world-class SEO team Lead and inspire a high-performing SEO organization with a culture of excellence, curiosity and accountability.
• Develop senior leaders and create clear pathways for emerging talent.
• Ensure our teams are building the capabilities needed for the next generation of search.
• Maintain strong standards across quality, client health, operations and delivery.
• Drive growth and influence Partner with Client Leadership and Growth teams to expand SEO relationships and unlock broader Total Search opportunities.
• Play a leading role in major pitches and senior client engagements.
• Develop compelling narratives that demonstrate the business value of SEO.
• Build strong relationships with platforms, technology partners and industry leaders to keep iProspect at the forefront of change.

• 12+ years of experience in SEO, organic search or closely related digital disciplines, including experience with complex enterprise brands.
• 5+ years of senior leadership experience managing teams, leaders and major client relationships.
• Deep expertise across technical SEO, content strategy, analytics and search performance.
• Strong understanding of how AI-powered search, LLMs and changing discovery behaviors are reshaping SEO.
• Strong understanding of Paid Search and experience connecting paid and organic search strategy.
• Experience leading major…