Executive Director Commerce

Location: New York

Who We AreVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit and follow along on  Linked In #WeAreVML.The Executive Director, Commerce is a senior leadership role responsible for shaping and scaling commerce strategy, capability development, and client delivery.

This leader drives strategic vision for client engagement and growth, builds the processes, tools, insights, and platforms required for consistent excellence, and partners across strategy, data, creative,media, and technology to deliver integrated commerce solutions.

The role requires a commercially minded and future-focused leader who can innovate new commerce solutions, advise senior clients on current and emerging commerce models,and empower teams to deliver di Cerentiated, consumer-centric, performance-driving work. This role is obsessed with driving meaningful relationships and delivering revenue growth.

Role Scope
• Lead shopper, retail, and commerce capability transformation and delivery forglobal and regional clients.
• Oversee integrated commerce solutions spanning retail media, eCommerce,marketplace, digital shelf, performance marketing, and emerging agentic commerce models.
• Drive organic growth globally and regionally by providing forward thinking client solutions & capabilities.
• Partner cross-functionally to connect commerce strategy with measurable business outcomes.
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Key Responsibilities Strategic Leadership
• Define and lead the commerce vision and growth strategy across digital, social,marketplace, retail media, and emerging commerce channels.
• Identify market opportunities and translate them into scalable oCerings, operating models, and go-to-market strategies.
• Develop the frameworks, tools, insights, and platforms needed to deliver consistent excellence across client engagements.
• Represent the commerce practice within the broader leadership ecosystem and strengthen key internal and external partnerships.

Business Leadership and Growth
• Own business performance for the commerce practice, including revenue growth,margin health, commercials, and operational eCectiveness.
• Drive growth through new business acquisition, client expansion, and development of di Cerentiated commerce products and services.
• Support forecasting, investment prioritization, and capability expansion planning in partnership with senior leadership.

Client Leadership
• Serve as a senior commerce advisor to client stakeholders, including CMOs, headsof commerce, digital leaders, and other executive decision-makers.
• Guide clients through commerce transformation, including omnichannel growth strategy, retail media investment, marketplace activation, agentic commerce and capability development.
• Provide thought leadership that strengthens client confidence, deepens partnerships, and positions the organization as a best-in-class commerce partner.

Team Leadership and Capability Building
• Lead and inspire high-performing teams across commerce disciplines.
• Build bench strength, develop future leaders, and create an inclusive…