VP, Measurement, Addressability & Data Center

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Full Time New York, NY, US

30+ days ago Requisition

Salary Range: $ To $ Annually

The Interactive Advertising Bureau, a leading industry organization is seeking a strategic and future-facing Vice President to lead its Measurement, Addressability & Data function and help evolve the industry’s measurement agenda for what comes next. This role builds on the industry’s ongoing work to improve attribution, cross-channel measurement, reporting, and standards. At the same time, it recognizes that the next era of advertising will require measurement to expand beyond legacy questions alone.

As advertising, commerce, content, AI, identity, privacy, and consumer behavior continue to change, the industry will need new frameworks for understanding outcomes in fragmented environments, evaluating exposure quality, measuring across emerging channels and surfaces, and turning complex signals into decision-ready intelligence.

In this expanded leadership role, the VP will set the strategic direction and execution agenda across data, measurement, addressability, privacy, identity, and AI-enabled media. The ideal candidate is a strategic operator and industry convener who can translate market complexity into clear priorities, build alignment across diverse stakeholders, and help move the industry from fragmented debate to practical progress.

Set the future measurement agenda
Lead the organizations work to define what measurement needs to become as advertising evolves across streaming, commerce media, retail media, social video, creator environments, gaming, digital out-of-home, audio, AI-driven media, and new consumer interfaces.

Reframe the industry conversation around what measurement must become next
Move the market beyond fixing legacy measurement pain points and toward a broader agenda for the future: understanding outcomes in fragmented environments, evaluating exposure quality, measuring across new channels and surfaces, creating decision-ready intelligence, defining confidence levels, and establishing governance for AI-driven insights.

Lead the MAD Center and member councils
Direct and facilitate member-driven councils, boards, and committees across measurement, addressability, data, identity, privacy, and AI. Ensure conversations are strategic, productive, and oriented toward actionable industry outputs.

Anticipate market change
Identify the forces reshaping advertising and measurement, including signal loss, privacy regulation, commerce media growth, CTV and streaming fragmentation, AI-enabled buying, agentic workflows, new content environments, and evolving consumer behavior.

Develop industry frameworks and guidance
Lead the creation of research, white papers, playbooks, best practices, POVs, and frameworks that help the market make sense of emerging measurement challenges and adopt practical solutions.

Define use cases, confidence levels, and governance models
Help the industry move beyond debating measurement models in the abstract by clarifying which approaches are fit for which business use cases, what levels of confidence are required, and what governance is needed for responsible decision-making.

Advance AI accountability in measurement
Establish industry guidance for transparency, explainability, auditability, and appropriate human oversight in AI-generated insights, models, optimization recommendations, and measurement outputs.

Influence policy and standards
Partner with relevant industry bodies to…