Senior Vice President, Strategy; CPG Client

Position: Senior Vice President, Strategy (CPG Client)
Location: New York

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview Overview:

Zenith looking for an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The SVP effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs.

This position reports to the LA Managing Director. Responsibilities Role Objectives:
Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s)
Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business

Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions

Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines

Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation

Responsible for casting long range strategic vision for industry and how it applies to clients’ needs

Directs the long-range planning and development of campaigns to ensure best use of organizational resources

Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio

Responsible for budgeting, controlling costs, planning and scheduling around cost concerns

Providing staffing recommendation and daily supervision to all accounts

Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
Drive best in class insight, data-informed strategy, and innovation

Participates in new business efforts including development of new business opportunities and new business pitches (as needed)
Qualifications

Minimum Qualifications:

B.A. or B.S., preferably in Marketing, Advertising, or related field
12+ years of media planning experience5+ years in a management capacity

Agency experience highly preferred

Superior client service experience with proven ability to manage workflow of each media campaign.

Strong grasp of the streaming ecosystem and OTT platforms, offering an ability to influence transformational story for client’s LOB(s)

Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space

Computer Skills/Software Knowledge:
Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, com Score, Prisma, Mbox, MRI/GfK, GWI  Understand its capabilities and applications to translate data into actionable insights

Must be a self-starter, with strong planning and organizational skills

Thinks clearly and diplomatically when…