Regional Head of Events

Our Events business is in the middle of a strategic transformation. We are moving from a legacy model of standalone events to an interconnected portfolio of converged and co-located conferences, known as Fewer, Bigger, Better (FBB), to improve the member experience and create proprietary flows of data from our customers.

We have created the new role of Regional Head of Events (RHE) to lead this change inthe US. Reporting to the Global Head of Events, you will manage the in-region

Associate Directors (ADs) and producers, own the regional events strategy andreport on the consolidated performance of US events. You will work in person with regional teams as much as practical and collaborate closely with teams across PEI.

Successin your first year means consolidating US events into the 2027 calendar with stronger commercial results over fewer event days, mapping regional opportunities with ADs and producers, and shaping the three-year plan for ourevents and communities business. Where you bring one, you will also keep aglobal event portfolio in the first instance.

• Implement a strategy forfewer, larger, more impactful events, aligned with ARR, FBB and marketing goals.
• Set, monitor and report event objectives and KPIs that drive the commercial goals of regional portfolios.
• Build and lead ahigh-performing regional team of producers with deep sector expertise and standardized logistics, working closely with ADs and regional heads of operations.
• Create a multi-year event calendar that balances global and regional needs, attracts attendees,members and sponsors, and is mapped against regional competitor events.
• Identify regional targetaudiences and tailor event content and experiences with ADs to drive new business and member satisfaction.
• Foster a culture of innovation to continually improve events and drive growth.
• Produce and develop an event portfolio as determined by the business.

• Ensure ADs introduce innovative event formats and experiences to stay ahead of industry trendsand attract larger audiences.
• Work with ADs to inspire market-leading event concepts and agendas.
• Optimize the portfolio withADs by prioritizing high-impact events and cutting or adapting low performers.
• Raise event standards tojustify premium pricing and strengthen brand reputation.
• Ensure ADs and producers support proprietary data flows from customers back to the business.

• Work with ADs, marketing andsales on targeted, regionally appropriate campaigns that attract more target customers.
• Support effective regional marketing channels, including email, social media, content marketing andpaid advertising.
• Use regional partnerships and collaborations to cross-promote memberships and extend reach.

• Identify regionally specific revenue streams, such as value-added services, sponsor ships and partnerships, especially those proven in other regions.
• Analyze key metrics (growth,retention, revenue) with ADs to measure program and event performance.
• Use data and analytics toinform decisions and optimize the membership program.
• Develop and manage event budgets with ADs and regional operations heads to keep delivery cost-effective and limit fixed costs.
• Track and analyze event spendto find savings and optimize budgets.
  Team leadership and development
• Build and lead ahigh-performing events team and support ADs across production and logistics.
• Develop career pathways toattract, retain and grow top talent.
• Encourage continuous improvement and knowledge sharing across the team.

• Use regional data and analytics to measure event performance, spot trends and inform future planning.
• Ensure accurate and timely data capture.
• Track key…