VP, Go-to-Market Enablement

Optimizely is building the world’s leading agentic platform for Marketing and Digital leaders, and we’re investing in a unified GTM Enablement function to match. This is a newly created senior leadership role that consolidates sales, SDR, and customer success enablement under a single strategic owner - designed to ensure every revenue-facing team member has the knowledge, skills, and tools to perform at their best.
As VP of GTM Enablement, you will set the enablement strategy and operating model, lead a team of role-based enablement managers, and own the programs and infrastructure that move win rates, quota attainment, ramp time, and net revenue retention. You will report to the CIO and partner closely with the CCO, CRO and senior leaders in GTM teams as your primary stakeholders.
The ideal candidate has deep experience enabling multiple GTM motions simultaneously: direct enterprise, mid-market, SDR/BDR, and post-sale customer success
-and knows how to build an enablement function that acts as a strategic multiplier on the revenue org, not just a training team. You are excited by the opportunity to build an agentic enablement infrastructure that gets the right customer-facing asset to the right field rep at the right moment (customer stage), and you understand how AI can transform the way field teams learn and perform.

• Build and lead the GTM Enablement function:
  Establish and operationalize Optimizely’s consolidated GTM Enablement team, spanning Sales, SDR, and Customer Success. Set the team charter, annual priorities, and quarterly roadmap in alignment with the CRO, CCO, SVP of Marketing, and VP of GTM Strategy. Manage and develop a team of role-based enablement managers and represent enablement in ELT forums with regular impact reporting.
• Agentic enablement infrastructure:
  Own the full enablement technology stack - including LMS, GTM Buddy, Opal-powered knowledge delivery, and the SharePoint Resource Hub. Drive the build-out of an agentic enablement layer that delivers the right information to reps at the right moment in their sales or CS motion. Lead AI tool adoption across the GTM org and establish content governance standards that keep the library current and trusted.
• Skills training and role-based methodologies:
  Design and deliver onboarding and ramp programs for all GTM roles:
  Account Executives, SDRs, CSMs, Solution Architects, and Partner sales. Build and maintain role-specific methodology playbooks aligned to Optimizely’s sales process and CS motions. Run field programs including Bootcamp, WIN Call, and certifications that build and sustain competency over time.
• Value-first and verticalized product enablement:
  Partner with PMM, Solution Strategy, and Product to design launch readiness programs for all product and feature releases. Translate product capability into commercial narrative differentiated by buyer persona, vertical, and competitive context. Approximately 70% of enablement content will be sourced from upstream teams; the enablement team refines and deploys it to the field.
• Centralized field programs delivery:
  Own all cross-functional field programs including onboarding across all GTM roles, Annual GTM Kickoff/Bootcamp, Weekly GTM calls, and other recurring programs. Establish a consistent delivery cadence and feedback loop with field managers to surface gaps and measure program effectiveness. Build certification frameworks that create clear competency standards and career development pathways.

• Measurement and impact reporting:
  Define and own the enablement measurement framework, connecting program activity to commercial outcomes. Build a regular reporting cadence for CRO, CCO, and senior GTM leader audiences. Use data to iterate,…