Media Director; Pharma)

The Media Director is a senior member of the GA media practice who serves as a strategic media leader for GA and their clients. They oversee and guide the development and execution of comprehensive media strategies across their direct teams, and the MD is responsible for aligning these strategies within Good Apple’s overall goals, ensuring effective use of media budgets, fostering collaboration across disciplines, and driving creation of bespoke media and analytics solutions that drive our client’s business impact.

They play a crucial role in maintaining their client partnerships, managing/negotiating vendor relationships, and their direct team skills/professional development. The MD is starting to get more involved with overall media team strategic planning, staying abreast of industry trends, and driving innovation in media campaigns across the media organization. Leadership, strategic thinking and a deep understanding of media channels and technologies are essential for success in this role.

• Partners with senior media team members to build an overall successful media organization
• Take a leadership role in the recruitment process to attract, evaluate and select top talent
  • Aim for diversity in skill sets and backgrounds to enhance team capabilities
• Collaborate with senior media leadership to align media strategies with overall organizational goals
• Ensures that media efforts contribute to the broader success of the organization
• Ensure that team members are informed about the broader company vision and how their work contributes to it.
• Cultivates a work environment that encourages positivity, creativity, collaboration and innovation
• Conduct regular team-building activities to enhance camaraderie and communication within the team
• Fosters a sense of unity and shared purpose through team-building initiatives
• Defines specific, measurable, and achievable performance goals for each team member, aligned with overall departmental and organizational objectives.
• Regularly assess team members’ performance through constructive and timely reviews - provides feedback on strengths, areas for improvement and areas of outstanding contributions
• Works collaboratively with team members to create individual development plans, career growth and opportunities for skill enhancement.
• Identifies training needs within the team and implements professional development programs to address skill gaps and enhance overall team capabilities
• Stays informed about industry developments and shares relevant knowledge with the team
• Conducts regular training sessions to keep the team updated on best practices and emerging trends
• Encourage and support team members in pursuing relevant certifications and educational opportunities that enhance individual and team expertise
• Provides opportunities for skill development by strategically assigning tasks aligned with growth areas
• Empowers team members to take ownership of projects, fostering a sense of accountability and autonomy.
• Provides guidance and support while allowing space for creativity and independent decision-making.
• Allocates resources efficiently to ensure the team's success in executing media campaigns.
• Monitors workloads and adjusts team assignments as needed to maintain a balanced workload.
• Collaborates with other department heads to share resources and expertise as necessary.
• Encourage cross-functional projects to promote a holistic approach to marketing and media within the organization.
• Address conflicts or issues within the team promptly and professionally.
• Mediate disputes when necessary, fostering a positive and collaborative team dynamic.
• Recognizes and celebrates team achievements, both big and small.

• Responsible for…