Sr. Director, BM&S Operations Integration Lead

** ROLE SUMMARY
** Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.  

The Senior Director, BM&S Operations Integration Lead sets the vision for how BM&S team operates across people, process, and technology, owning the systems, standards, ways of working, delivery model, and performance infrastructure that enable GTM Marketing and Digital Experience Marketing to operate effectively s leader drives technology-enabled transformation, delivery excellence, organization-wide performance measurement, and change management, ensuring GTM and Digital Experience teams are connected through common ways of working, governance, and operational processes.  

This leader manages a team focused on Standards, Integration & Change;
Delivery Operations; and BM&S Marketing Impact assessment, totaling approximately 11 colleagues. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director BM&S Operations Integration Lead serves as a strategic advisor to the Vice President and the GTM Strategy & Execution Senior Directors, and partners with Chief Marketing Office leadership, finance, and agency partners. The role is based in New York, NY, with a US market scope.

** ROLE RESPONSIBILITIES**
* ** People, Process, & Technology Integration** — Define and execute the integrated operations strategy for BM&S, connecting organizational capabilities, ways of working, governance, systems, tools, and AI-enabled workflows so teams can operate efficiently, consistently, and at scale.
* ** Standards Integration & Organizational Change** — Embed marketing, creative, and operational standards into BM&S systems and workflows while leading change management, communications, and adoption efforts that support the organization's evolving operating model.
* ** Enterprise Integration & Operating Model Leadership** — Establish shared operating models, governance structures, and decision-making frameworks that connect GTM and Digital Experience teams, enabling alignment, efficiency, and scale across BM&S.
* ** Delivery Operations Leadership** — Own the operating infrastructure that enables efficient execution across teams, including resource allocation, workflow management, delivery governance, budgets, timelines, and team operating rhythms.
* ** Impact Measurement & Optimization** — Establish and evolve BM&S's performance measurement framework, including KPI strategy, dashboards, insights generation, and recommendations that improve effectiveness and investment decisions across portfolios and platforms, partnering with Measurement and Optimization analytics team
* ** Team Leadership and Talent Development** — Build, mentor, and develop a team of two leads and nine colleagues; own goal setting, performance calibration, and career development while fostering a culture of accountability, innovation, and continuous improvement.
* ** Executive Partnership** — Serve as a strategic advisor to BM&S leadership, establishing the operating rhythm, governance forums, and decision-making processes that connect GTM and Ecosystem teams.
* ** Governance and Compliance** — Ensure BM&S processes uphold Pfizer's regulatory, legal, medical review, and brand standards, serving as a trusted advisor on risk mitigation.  
** BASIC QUALIFICATIONS
*** Bachelor's degree with 12+ years, or…