Director, Clienteling Events & Haute Couture

Symbol of elegance and authentic luxury with its sophisticated and timeless Collections, CELINE is a French Leather-Goods and Couture House, driven by a strong artistic and holistic vision. CELINE’s ambition is to be one of the most iconic luxury brands worldwide.

To make this vision a reality we are looking for agile, passionate and authentic personalities who are eager to evolve in a highly creative and challenging environment.

YOUR WORK ENVIRONMENT

As Director, Clienteling Events & Haute Couture, North America, and part of the CRM & Clienteling department, you will participate in shaping and executing CELINE's client experience and clienteling event strategy across North America and you will be in charge of leading in-network client experience and clienteling event strategy, and partnering on out-of-network event strategy.

This experience will enable you to drive significant impact on client loyalty, engagement, and business growth for CELINE in North America.

You will have the opportunity to learn from a dynamic luxury environment, collaborate with diverse teams, and innovate in client relationship management.

YOUR IMPACT

Lead In-Network Client Experience & Clienteling Event Strategy

• Develop and implement a comprehensive North American in-network clienteling strategy that aligns with global brand objectives and regional business goals.
• Collaborate closely with retail store teams and regional leadership to identify clienteling opportunities, share best practices, and ensure consistent execution of clienteling programs.
• Identify and implement innovative strategies to enhance the client journey within CELINE boutiques, focusing on personalized experiences, relationship building, and elevated service standards.
• In collaboration with the VP, CRM & Clienteling, develop a sophisticated client activation calendar for each store. Innovate and create compelling new in-store and out-of-store clienteling concepts, ensuring strict alignment with Maison guidelines and regional strategic imperatives.
• Lead the meticulous roll-out of all client animation strategies, implementing events in close partnership with regional and central teams (encompassing a 360-degree approach including Stores, Merchandising, VM, etc.). Ensure all Maison standards are rigorously respected. Oversee all logistical intricacies, including vendor communication, warehouse coordination for inventory movements, creation of detailed logistical schedules, and on-site contact management.
• In collaboration with VP, CRM & Clienteling, develop client experience for international high-end events and leading the project for local high-end events.
• Define clear targets for each clienteling action and event. Rigorously track all event performance, providing comprehensive recommendations for optimization. Develop robust reporting mechanisms to analyze performance against objectives at the regional, store, and client advisor levels.
• Meticulously track inventory, materials, and samples related to events. Create detailed post-event recaps, and systematically archive all event photography, communication tools, and collateral.
• Proactively manage the in-store and local events budget process, encompassing all accounting, finance, and internal requirements for vendor setup, invoice processing, tracking, and reconciliation.
• Conduct continuous benchmarking of main competitors in the market on relevant client experience topics and monitor broader market trends and competitive activities related to client engagement.

Develop & Implement Custom Client Experiences, Gifting & Cares

• Develop and implement bespoke and unique client experiences designed to significantly elevate the regional client database.
• Customize comprehensive client treatment plans, including events and activities, strategically designed to both recruit new high-potential clients and empower sales associates in nurturing existing relationships.
• Manage the strategic stock of client gifts, ensuring appropriate selection and availability for various occasions and in-store/out-of-store animations.
• Provide critical support in the identification and selection of key clients for high-end international or regional events.
• Continuously measure and monitor the impact and effectiveness of all clienteling initiatives at the local market and individual client levels.
• Partner with the Regional Manager, Brand Partnerships, to develop an overarching out-of-network event strategy aimed at…