Chief Revenue Officer

Three Sixty | Tonawanda, NY (Buffalo area) | Hybrid

Three Sixty is seeking a growth-oriented Chief Revenue Officer to build and lead our revenue organization through the Company's next stage of expansion.

Founded in 2005 and headquartered just outside Buffalo, we acquired Manzella Marketing in 2023 to become one of the largest agencies in Western New York. Our team of 30-plus serves more than 700 accounts across WNY and several markets beyond it.

The person we have in mind has likely taken a company from a few million in revenue into the eight figures and wants to do it again with more leadership control than they had the first time. This is a seat on our senior leadership team. You will help set the company's goals, budgets, and long-term direction, then own the revenue side of delivering them.

A note on level
. We are posting this at the CRO level because that is the scope of the work. If you are a Director, VP of Sales or VP of Revenue ready to step into full ownership of a company's revenue function, we want to hear from you. Finding the right leader matters more to us than the title we assign on day one.

The CRO owns the execution of the Company's revenue strategy, integrating new business development, account management, client growth and success, revenue forecasting, and CRM optimization into a disciplined and predictable revenue organization. Working with the CEO and Executive Leadership Team, the CRO builds the team and the operating discipline our growth depends on.

The first year will weigh most heavily toward new business development and expanding the team.

1. New Business Development

Lead a proactive, modern approach to acquiring new clients.

• Develop and execute the new business development strategy with the (BD) team
• Personally participate in strategic opportunities
• Build a healthy, predictable pipeline
• Coach and develop business development capability across the team

2. Revenue Team Leadership and Talent Development

Lead the existing revenue team and expand it into a high-performing organization.

• Lead the Account Executive (AE) and Customer Service (CS) sales teams
• Recruit and develop new revenue talent as the team grows
• Set clear expectations and hold the team to them
• Run regular coaching, pipeline reviews, and performance conversations
• Develop our future revenue leaders

3. Revenue Strategy and Accountability

Own the Company's revenue plan and the results it produces.

• Develop annual and quarterly revenue plans that drive execution
• Establish goals, KPIs, and forecasting expectations
• Monitor performance and adjust execution
• Build a culture of accountability and continuous improvement

4. Account Management and Client Growth

Lead the account management function and client success.

• Strengthen senior-level client relationships
• Drive retention, expansion, and long-term client success

5. Revenue Systems and CRM

Own the CRM as the trusted source for pipeline, forecasting, and client intelligence.

• Optimize CRM and revenue systems
• Improve forecasting, reporting, and analytics
• Establish disciplined sales processes for the entire revenue team
• Set the standard for pipeline accuracy and data integrity across the team

6. Senior Leadership and Cross-Functional Collaboration

Help set the direction of the Company, not just the revenue plan.

• Contribute to overall goals, budgets, and long-term objectives as a member of the senior leadership team
• Partner with Marketing on lead generation, demand strategy, and campaign ROI
• Partner with Finance on department budgeting, forecasting, compensation planning, and pricing
• Partner with Operations to ensure sold scope aligns with delivery capacity and margin expectations
• Support strategic planning and quarterly reviews