Director, Agency Partnerships

Location: New York

Director, Agency Partnerships – NORAM (Pod Lead)
Smartly.io is hiring a Director, Agency Partnerships – NORAM to expand and accelerate growth across our North America agency portfolio. This role serves as a Pod Lead, owning a defined set of strategic agency relationships while leading a pod of Agency Development Partners (ADPs) to deliver measurable commercial outcomes.

This is a player-coach role with direct individual revenue responsibility, in addition to accountability for the pod’s overall team target. Success requires a leader who can actively sell, lead complex deals, and coach others while operating at the intersection of agency influence, enterprise sales execution, and internal orchestration.

What You’ll DoCommercial Ownership & Growth Carry an individual revenue target while also owning the pod’s aggregate team target, leading by example through active deal ownership and direct agency and client engagement

Own revenue growth across a defined portfolio of North American agency partners, including pipeline creation, forecasting, and quarterly performance against targets

Drive net-new revenue, expansion, and multi-year commitments by identifying scalable opportunities across agency holding companies and priority clients

Shape deal strategy, guide negotiations, and close complex, multi-stakeholder opportunities involving agencies, brands, and internal teams

Partner closely with Brand Sales, Solutions, Product, and Customer Success to advance opportunities from early signal through contract execution

Agency Leadership & Influence Serve as a senior commercial point of contact for priority agency partners, building trust while consistently advancing Smartly’s business objectives

Influence agency stakeholders across strategy, media, and activation teams to position Smartly as a core growth partner, not a point solution

Navigate agency operating models, incentives, and client dynamics to align Smartly’s platform with performance goals

Team Leadership & Player-Coach Execution Lead and coach a pod of Agency Development Partners, setting clear expectations around pipeline quality, deal execution, and revenue contribution

Personally own and advance priority opportunities while modeling strong sales fundamentals, including qualification, account planning, and close discipline

Inspect deals, provide hands-on coaching, and raise execution standards across the pod Foster a culture of accountability, collaboration, and continuous improvement

Operating Rigor & Cross-Functional Leadership Maintain accurate forecasting and pipeline hygiene, using data to drive prioritization and decision-making

Partner with Sales Ops and Enablement to improve repeatability, role clarity, and commercial consistency across the agency motion

Provide structured feedback to Product and Leadership based on frontline commercial learnings from agencies and clients

What Success Looks Like Consistent delivery against both individual and team revenue targetsA healthy, well-qualified pipeline with clear paths to close

Strong internal confidence in your ability to lead deals, not just relationships

Agency partners who see Smartly as a strategic growth driver and invest accordinglyA pod that executes with rigor, clarity, and increasing commercial maturity

What We’re Looking For Proven experience leading enterprise or agency-led sales motions with clear ownership of revenue outcomes

Demonstrated success operating as a player-coach, carrying a personal quota while leading others to deliver against shared targets

Strong deal leadership experience, including closing complex, multi-party opportunities

Experience forecasting, inspecting pipeline, and holding teams accountable to commercial goals

Executive presence with the ability to balance…