Executive Vice President, Architect

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

This EVP, Growth Architect on our newly won Pepsi Co account is a future-defining leadership role responsible for orchestrating enterprise planning, fueling innovation, and ensuring our media vision is both bold and built for action.

This isn’t a role for the purely theoretical. We’re looking for someone who thinks like a Chief Strategy Officer, moves like a Chief Innovation Officer, and delivers like a Chief Transformation Officer. Someone who is as comfortable unlocking white space and shaping enterprise-wide POVs as they are in translating ideas into roadmaps, frameworks, and measurable outcomes.

The ideal candidate connects aspiration to application—balancing future-forward thinking with a clear understanding of how to activate change in a real business, with real deliverables, under real pressure.

• Lead the shift into a unified enterprise strategy across Pepsi Co brand and portfolio strategy
• Architect seasonal planning cadences and swim lanes that increase agility, optimize timing, and tie media to tangible business value
• Build enterprise-wide playbooks that align cross-functional teams around growth priorities and planning standardization.

• Identify white space and market shifts early—shaping jump-ball opportunities, emerging audience plays, and portfolio-wide innovation pilots
• Serve as the thought leader and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors
• Translate signal into strategy: build momentum through quarterly strategies that stay 1+ quarter ahead of business needs to help solve for business challenges and identify growth opportunities

• Champion a measurement ecosystem that moves beyond reporting, fueling next-best dollar decisioning and insight-driven learning loops
• Evolve tools like Growth Levers and Money-ball into frameworks that power real-time business guidance
• Lead alignment on enterprise learning agendas and ensure shared access to actionable, comparative insights across all Lo Bs

• Act as the integrator across strategy, investment, analytics, content, and operations - sequencing efforts, removing friction, and ensuring enterprise cohesion
• Partner directly with the Pepsi Co senior leadership to align planning strategy with brand priorities and long-term business outcomes

• Visionary yet Grounded – You think beyond the brief, but always bring ideas back to practical business impact
• Architect of the Unknown – You bring clarity to ambiguity and structure to innovation
• Inspiring in Uncertainty – You guide teams through change with empathy, energy, and adaptability
• Owner Mentality – You don’t just recommend; you commit, deliver, and raise the bar

• Planning frameworks adopted enterprise-wide with measurable efficiency and alignment gains
• Innovation pilots activated and scaled with clear links to business performance and…