Director of Sales

Public Relations 000145 Regular Full-Time Troy, NY, US

3 days ago Requisition

Salary Range: $90,000.00 To $ Annually

The United Group of Companies, Inc. – celebrating over 50 Years in business - is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs.

We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join.

We are honored to have been voted by our employees as one of the Albany Time Union’s Top Workplaces for ten consecutive years and nationally recognized as a Top Workplaces USA employer for six years running – most recently earning the 2025 Top Real Estate Workplace distinction. We are also thrilled that our management company, United Plus Property Management (UPPM), has earned the Accredited Management Organization (AMO®) of the Year Award for 2024!

To learn more about us, please visit our website:

We have an immediate need for full – time Director of Sales to join our team atour Corporate office located in Troy, NY.The responsibilities that are listed below are not all inclusive, however, they are indicative of the responsibilities performed by the Director of Sales:

• Develops and manages sales messaging and strategic sales techniques for the field teams to leverage and drive prospects through the sales funnel.
• Provides guidance and mentors the leasing team on sales best practices. Develops and maintains a sales training program that includes sales techniques, processes, and CRM systems to maximize tools and drive results.
• Analyzes weekly sales metrics reports from the CRM that monitor team performance, identify gaps, and ensure teams are meeting goals.
• Partners with Marketing and Operations on developing sales messaging and identifying opportunities to optimize the sales and marketing funnel.
• Collaborates with the Marketing and Operations teams to ensure appropriate collateral assets are both effective and available for the leasing team.
• Oversees the creation of rent recommendation reports for new developments and newly acquired properties. Makes rent recommendations on struggling assets, lease ups, and new developments.

• Trains field sales team in best practices for conducting shops and developing competitive studies.
• Responsible for Mystery Shop vendor management to ensure United Group’s objectives are met, including - arranging the Mystery Shop, communicating with the actual shopper to provide them with direction and/or information that will be helpful to their evaluation, and customizing the shop criteria as suitable for our business needs and objectives.
• Ensures staff is advised and adequately trained on expectations relating to interacting with prospects, conducting tours, and other such criteria that they will be evaluated. May provide individual coaching as directed by Regional Managers.
• Provides feedback to Regional and Property Managers on Mystery Shop results for site level employees who need coaching, training, and/or corrective action.
• Responsible for communicating to stakeholders, Regional Managers, COO, and CEO regarding results of Mystery Shops on a quarterly basis or upon request.
• Responsible for all reporting and maintaining historical results for year-over-year comparison.

• Analyzes weekly sales metrics to combat…