Director, Brand Success, TikTok Shop

Super Ordinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short-form video and livestream shopping.

The Director of Brand Success is the GM for their pod, owning full team P&L (revenue and expenses) for a portfolio of Tik Tok Shop accounts and leading a team of 3–5 Brand Leads (Senior Manager level), plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline whileadvisingbrands on end-to-end Tik Tok Shop strategy across lifecycle stages (launch, growth, maturity/optimization, turnaround).

The Director of Brand Success is the senior escalation point for complex client situations, aligns cross-functional teams (creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution.

Beyond the operational rigor,we'relooking for someone who genuinely lives and breathes Tik Tok Shop. This is a platform that changes weekly, the people who win here are the ones who are already spending their free time on Tik Tok, following the top creators and operators, and thinking about TTS even whenthey'reoff the clock.

1) Team P&L Ownership (Core)

• Own end-to-end P&L for your team/pod: revenue, direct costs, and operating expenses; drive profitable growth.

• Set revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion).

• Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expenses.

• Control andoptimizeteam expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account delivery.

• Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metrics.

• Make resourcing tradeoffs to protect delivery quality while meeting profitability targets.

2) Tik Tok Shop Lifecycle Strategy, GTM Architecture, and Brand Budget Ownership

• Design the end-to-end Tik Tok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owners.

• Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments).

• Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability targets.

• Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution discipline.

• Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each brand.

3) Executive Client Leadership

• Own senior stakeholder relationships for priority accounts; coach Brand Leads on executive presence and relationship management.

• Lead QBRs/MBRs and deliver executive-ready narratives that translate data into clear decisions and next steps.

• Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at risk.

4) People Leadership:
Manage 3–5 Brand Leads

• Coach and develop Brand Leads to strengthen strategic thinking, prioritization, and operational rigor.

• Hold Brand Leads accountable for financial outcomes (revenue delivery, cost discipline, forecast accuracy) and client success.

• Recruit, onboard, andretaintalent; run performance reviews and support career development and succession planning.

5) Operating System & Scalable Process

• Establish portfolio and team operating cadences (weekly business reviews, experiment logs, post-mortems) and scalable playbooks.

• Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, andmaintaindelivery quality.

• Drive adoption of SOPs, documentation, and knowledge sharing across the team.

6) Market & Platform Expertise

• Bring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strategy.

• Stay ahead of Tik Tok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes…