Head of Marketing

Head of Marketing

New York, NY 10010

(Hybrid – 4 days in office)

$80,000 – $125,000 base + $25K–$50K equity

Our client is reinventing how consumers buy and sell secondhand large items - fitness equipment, appliances, hot tubs, furniture, and beyond. They are a payments-integrated, logistics-enabled peer-to-peer marketplace that makes big, bulky transactions effortless and safe.

Think Facebook Marketplace, but with built-in payments (including payment plans), guaranteed product safety, and end-to-end delivery. They are a 2-year-old, funded startup with a 4-person office and massive ambition. This is your chance to build our marketing engine from the ground floor and earn meaningful equity in a company redefining resale.

We need a hands‑on, entrepreneurial Head of Marketing who blends creativity with analytical rigor. You’ll design and execute strategies that drive acquisition, retention, and brand love across a two‑sided marketplace.

You’ll report to the Chief Growth Officer and collaborate tightly with product, design, sales, and operations. This is a doer’s role
—perfect for someone with taste, hustle, and a track record of turning ideas into revenue.

• Content & Strategy:
  Own the content roadmap (blog, email, social, partnerships).
• PR & Partnerships:
  Pitch press, secure brand collabs, execute co‑marketing campaigns.
• Email Marketing:
  Build lifecycle flows in Klaviyo, test relentlessly, maximize LTV.
• Customer Delight:
  Lead creative touchpoints (thank‑you cards, gifts, community events).
• Growth Campaigns:
  Run guerrilla tactics, referral programs, viral acquisition plays.
• Performance Marketing:
  Manage paid channels (Meta, Google, Tik Tok) with ruthless focus on CAC/ROI.
• Analytics & Experimentation:
  Build dashboards, track KPIs, iterate fast.
• Social & Team Leadership:
  Shape our voice, grow community, manage part‑time creators as we scale.

• A DOER You get things done, own outcomes, and speak confidently about campaigns you’re proud of.
• 4–7 years of consumer marketing experience at disruptive brands (e.g., Warby Parker, Brooklinen, J.Crew, Allbirds, Away).
• Proven execution:
  Campaigns (any channel) that drove significant revenue or new users.

• Digital native:
  Deep expertise in paid, social, email, content.
• Intellectually curious, biased toward action, endlessly creative.
• Side project? (Blog, newsletter, passion brand) - will be a huge green flag.
• Outgoing, excellent communicator (written + spoken).
• User of the product:
  Active on Facebook Marketplace, Craigslist, eBay, etc.
• Under 35 (max). Comfortable with ambiguity, on‑call accountability, and occasional US travel.

• $80K–$125K base + $25K–$50K equity (4‑yr vest, 1‑yr cliff)
• PTO, health & dental, wellness stipend, transportation stipend
• 9 am – 5pm core hours (flexible results‑focused culture)
• Ground‑floor impact - build the marketing function from scratch
• Autonomy + resources to experiment and scale fast