Digital Content & Social Media Specialist

Job Description

The digital and social media specialist will support the day‑to‑day communication activities for the division’s units and initiatives, with a focus on social, web, video, e‑newsletters, blogs and other digital channels. The position will serve as the lead in managing divisional digital channels, as well as provide guidance, consultation and execution support to units on digital and social media strategy, engagement and content planning.

The position serves as the primary manager of the division’s social media channels, blog and newsletter, and website, providing support and management in the same scope to individual divisional units.

The position will execute established communication team workflow processes pertaining to the creation of project tasks, copyediting, in addition to internal and external approval systems and university guidelines. This role will support the director of communications and marketing’s overarching strategies, with special attention to promotion of divisional distinct services, programs and events, and will also help lead the internship team.

• Bachelor’s degree in communications, public relations, marketing, new media management or related field.
• Two‑to‑four years’ experience managing social and digital media channels.
• Proficiency in Microsoft Office (Outlook, Word, PowerPoint);
  Adobe Creative Suite a plus.

• Exceptional organization skills.
• Exceptional communication skills (written, oral and visual).
• Exceptional copyediting skills.
• Commitment to promoting an inclusive environment.
• Demonstrated ability to work independently and collaboratively, make decisions and balance multiple deadlines.
• Ability to build relationships and collaborate with colleagues across levels at the institution, including students.

• Collaborate with Student Experience Division departments and divisional communications staff on student‑centered communications projects involving social, e‑newsletters, blogs and digital tactics; execute on tactics.
• Solicit student and staff submissions, curate content, and compile distribution of the divisional blogs and e‑newsletters; develop and execute promotional plans for blogs, e‑newsletters, calendar events and other digital channels.
• Create and maintain a content calendar and engagement activities for all centralized social channels, including the Barnes Center at The Arch (@BeWellSU); provide social media consultation and strategy support to departments in alignment with the university’s marketing and communications policy.
• Support website management and maintenance across the Student Experience Divisional website and departmental sites.
• Assist in creating and deploying student‑centered, accessible video content for appropriate channels, including Kaltura.

In addition to completing an online application, please attach a resume and cover letter.

Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military‑connected community through its educational programs, community outreach, and employment programs. The University’s contemporary commitment to veterans builds on this legacy and extends to class‑leading initiatives focused on making an SU degree accessible and affordable to the post‑9/11 generation of veterans, and programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.