Product Marketing Director

About Agentio

Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes.

We’re on a mission to transform a $600B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating:
Unilever’s CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world’s largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes;
Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, Door Dash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels.

Agentio’s investors include Benchmark, Craft, and Alley Corp. Agentio has been named to Forbes’ list of Next Billion Dollar Startups, 2025
. We have raised $16M to date, our product is already used and loved by the world’s leading marketers and creators— and we’re just getting started.

As the first Product Marketing Director on the team, you'll play a foundational role in translating our product’s value into compelling, actionable messaging that drives adoption. You’ll rapidly test, iterate, and deliver results that enable seamless connection between brands and creators. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup.

You’ll get to tell our incredible and evolving story to the world—working directly with the CEO and CTO, as well as Sales and Product leaders. We're looking for a strategic thinker who’s also a doer: someone energized by building, experimenting, and delivering impact at high velocity.

• Develop and deliver messaging, positioning, and materials quickly—turning ideas into actionable assets in days, not weeks.
• Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication.
• Actively test and iterate on messaging, adapting based on feedback and results to ensure we’re always hitting the mark.
• Deeply understand our customers and prospects, turning you into the team’s platform and industry expert.

• Simplify complex product functionality into concise, value-driven messaging for both brands and creators.
• Use data, customer feedback, and team input to uncover trends and opportunities, crafting compelling stories that resonate with users and prospects.
• Create strategic messaging frameworks—including use cases, personas, and customer stories—to support go-to-market activities across pitch decks, product features, external comms, our website, and PR.

• Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination. Collaborate with Product and Sales to deliver messaging and materials that align with evolving priorities.
• Act as the voice of the product, ensuring all stakeholders stay aligned and informed.
• Work with the CEO and CTO to define success metrics for each rollout and measure adoption to continuously improve.

• Partner closely with Product, Sales, Customer Success, and Operations to ensure alignment across teams. Bring a scrappy, ownership mentality to create processes, generate new ideas, and drive measurable outcomes.
• Facilitate clear communication channels between teams, fostering collaboration and minimizing roadblocks.

• 8+ years of experience in product marketing in Mar Tech/AdTech, having marketed a product to marketers/advertisers.
• Proven ability to operate in high-growth, fast-paced environments.
• Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
• A deep understanding of performance marketing—what drives efficiency, how to…