Vice President, North America Institutional Marketing

At J.P. Morgan Asset Management, we leverage the power of perspective to guide our clients on the path to achieving their objectives. The Vice President is a member of the North America Institutional & Retirement Marketing team, which focuses on understanding client needs and building impactful marketing strategies strongly aligned with our sales teams. This pivotal role offers the opportunity to lead impactful marketing strategies and engage with key institutional and retirement audiences.

As a Vice President of North America Institutional Marketing within the Asset & Wealth Management team, you will lead high-level marketing initiatives across various sectors including defined benefit, endowment, foundation, healthcare, and retirement/401(k) plans. Your role will involve ensuring our marketing strategies effectively appeal to institutional and retirement audiences, and successfully position our comprehensive solutions. You will also work closely with cross-functional teams to promote engagement and business success.

Job responsibilities:

• Partner with the Head of Marketing to develop strategies that support defined benefit, defined contribution, and other key client segments.
• Lead large-scale, cross-segment marketing initiatives in collaboration with Marketing, Sales, and other teams.
• Develop and manage digital client journeys for institutional and retirement audiences.
• Oversee digital communications, ensuring alignment with engagement objectives.
• Employ data-driven decision-making to enhance marketing measurability and ROI.
• Build and manage data reporting frameworks to support business objectives.
• Cultivate a collaborative culture that values diversity of thought and experience.
• Build trust and partnerships across lines of business, regions, and marketing centers of excellence.

Required qualifications, capabilities, and skills:

• 10+ years of marketing experience in asset management, retirement, or wealth management.
• Experience in leading cross-segment and top-tier initiatives.
• Ability to challenge conventions and develop unique marketing programs across owned, earned, and paid channels.
• Insight-driven with the ability to understand institutional and retirement client needs.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• Effective collaborator with the ability to work independently.
• Strong project management skills with attention to detail.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Preferred qualifications, capabilities, and skills:

• Experience with defined contribution/retirement and institutional asset management clients.
• Strong relationship-building skills across sales, marketing, and other functional partners.
• Proven track record of building credibility and trust in a matrix organization.
• Ability to work across multiple locations and partner with people at all levels.
• Ability to employ an experimental mindset to test and scale marketing enhancements.