Head of Consumer PR

Join to apply for the Head of Consumer PR role at Whatnot

$/yr - $/yr

Whatnot is the largest live shopping platform in North America and Europe, where users can buy, sell, and discover items ranging from fashion, beauty, electronics, collectibles, and live plants. By blending community, shopping, and entertainment, we redefine e‑commerce and build a platform of community for buyers and sellers. With hubs in the US, UK, Germany, Ireland, and Poland, we are building the future of online marketplaces together.

Whatnot’s mission is to enable anyone to turn their passion into a business and bring people together through commerce. We’re looking for a stellar PR professional to join the Communications & Policy team, telling stories about sellers’ successes, the products people can buy, and the unique categories that make Whatnot the #1 live shopping app in the U.S. and Europe.

• Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format. Tell the story of Whatnot’s innovation - from helping sellers build businesses to providing the best shopping experience. Drive momentum through storytelling that underscores Whatnot’s leadership in live commerce.
• Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to secure earned coverage that reinforces Whatnot’s position as the leader in live shopping. Identify opportunities to insert Whatnot into cultural and industry conversations, expanding reach across established and new media. Deepen engagement and sustain long‑term visibility with key outlets.
• Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences. Launch category studies, consumer trend reports, and shape narratives around seller and buyer behavior. Turn insights into stories that show Whatnot’s impact and momentum.

This role reports to the VP of Communications & Policy.

• 12+ years of PR experience.
• Deep experience shaping consumer narratives for fast‑moving consumer brands, ideally within tech, entertainment, marketplace, or creator‑driven industries.
• Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new.
• Exceptional writing and storytelling skills, turning data, insights, and launches into compelling stories.
• Proven track record leading comms‑driven campaigns that drive awareness, adoption, and cultural relevance.
• Strategic thinker with strong execution skills: quick, organized, results‑oriented in a fast‑changing environment.
• Low ego and high ownership: comfortable in a small, hands‑on team, producing results.
• Curiosity and creativity: looks for new ways to tell stories and challenges traditional approaches.
• Problem‑solver with strong leadership skills and people‑management experience.

• Generous Holiday and Time Off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
• Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work (company leave allowances run concurrently with country leave requirements which take precedence.)

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range: $230K - $285K