Director, Paid Media & Ad Operations

Director, Paid Media & Ad Operations at Betches Media

Base pay range: $110,000 - $140,000 per year.

About Betches Media – A digital media and lifestyle destination for women, with a community of over 250M fans across social media, podcasts, web, events, and e-commerce. As part of LBG Media, we combine humor, entertainment, and innovation to shape creative media.

Description – Betches Media is seeking a Director of Paid Media & Ad Operations to lead strategy, execution, and delivery of all paid media, branded content, and podcast advertising campaigns. This leadership role sits within the Sales & Brand Partnerships team and reports to the Senior Director of Planning & Activation. The Director will oversee paid media and ad operations functions, ensuring campaigns are flawlessly executed, optimized for performance, and delivered on time across social, display, video, and audio platforms.

The role also manages podcast ad operations, overseeing trafficking, pacing, and reporting for host‑read and dynamically inserted podcast campaigns across Betches’ network.

• Oversee end‑to‑end delivery of all branded content, paid media, and podcast campaigns.
• Partner with Sales, Planning, Creative, and Client Solutions to ensure campaigns meet client goals and performance benchmarks.
• Lead paid media strategy across Meta, Tik Tok, You Tube, Google, and emerging platforms.
• Build and optimize frameworks for trafficking, QA, pacing, and reporting across all channels.
• Manage Ad Ops workflows, ensuring flawless execution and on‑time delivery.
• Oversee podcast ad operations, including host‑read and dynamic campaigns, trafficking, and reporting.
• Drive continuous optimization, innovation, and efficiency in campaign setup and buying strategies.
• Mentor and develop the Paid Media and Ad Ops teams, fostering collaboration and accountability.
• Serve as senior point of escalation for campaign performance and client delivery.
• Strategically define paid media and branded content strategies internally and externally.

• 7–10 years of experience in paid media and/or ad operations within a publisher, agency, or media network.
• Proven track record leading multi‑platform paid campaigns across social, video, and digital channels.
• Strong knowledge of ad trafficking and measurement tools (e.g., Google Campaign Manager, Prisma, Megaphone).
• Experience managing podcast ad operations preferred.
• Skilled in campaign pacing, optimization, and reporting.
• Effective leader and communicator with strong analytical and organizational skills.
• Proactive, solutions‑driven, and comfortable working in a fast‑paced environment.

Base salary within the $110,000–$140,000 range, with final offers determined by experience, skills, and other factors. Additional perks and benefits are provided as part of the total compensation package.

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We strive to create a workforce that reflects the diversity of our clients and our communities.

New York, United States

Full‑time

Director