Senior Account Executive, Lifestyle

Senior Account Executive, Active Lifestyle

TURNER, a full‑service public relations and digital communications agency specializing in travel, outdoor, lifestyle, and wellness brands, is seeking a Senior Account Executive who is passionate about storytelling and media relations for the industries we serve.

Candidates must have 4+ years of media relations experience with demonstrated results. Candidates with in‑house backgrounds who are ready to try the agency world are also encouraged to apply.

We are looking for someone to work from New York City for two days per week in a hybrid position working alongside our team.

A part of The Shipyard, TURNER represents the world's best destinations, luxury resorts, spirits, wellness, and outdoor brands. Our tenured teams in New York, Chicago, Denver, Los Angeles, Charleston, and Miami have unmatched industry experience and deliver innovative communication strategies that enable smarter, more relevant brand engagement.

We operate with a mindset that prioritizes personalized service within our specialty industries, leveraging our Collective agency network of resources across creative, paid media, and digital marketing to grow brands that audiences can't help but love. Our coast‑to‑coast presence complements global brands—whether opening an international resort, inspiring travel to a destination, or evolving a well‑known outdoor brand. We deliver unexpected stories and experiences, social‑first content, and forge next‑generation partnerships.

Our commitment to our team is paramount—we are consistently ranked as a “best place to work.” We champion diversity and inclusivity and embrace giving back as part of our culture.

• Lead daily PR activities for designated wellness and lifestyle accounts as part of a multi‑person account team
• Contribute the majority of time to proactive media outreach and thought leadership, delivering consistent results across top‑tier consumer and endemic outlets
• Maintain solid relationships with journalists, podcasters, influencers, and creators
• Develop compelling story angles that position client brands at the forefront of cultural and industry conversations
• Support the planning and on‑site execution of year‑round press events, activations, and media experiences
• Stay updated on evolving industry, media, and influencer trends to inform earned‑first strategies
• Manage and mentor junior team members on pitching strategy, media list development, and client communications

• 4+ years of active‑lifestyle communications experience; relevant experience with product brands through partnerships or standalone campaigns
• Proven national media relationships—and the ability to cultivate new ones—across business, wellness, and lifestyle verticals
• Hands‑on experience coordinating media familiarization tours, media events, and media missions
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency in using Cision, Meltwater, Muck Rack, and Microsoft applications
• BA or BS in public relations, journalism, communications, or related field

• Experience negotiating earned media with production fees or paid editorial spaces
• Knowledge of tying earned pitching to affiliate and e‑commerce strategies
• A genuine passion for the worlds we represent—whether that’s wellness, fitness, travel, overlanding, or the great outdoors

Salary range varies based on experience: $72,000–$80,000. TURNER is an Equal Opportunity Employer.

• Must be authorized to work in the U.S. without the need for visa sponsorship