Manager, Social Media, Coachtopia & Coach NY

Coach

New York, NY, US

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

We’re looking for a social-savvy Manager, Social Media to continue steering Coach’s excellence in social media strategy in content, including leading Coachtopia’s social media growth. The Manager, Social Media will be a key member of Coach’s Global Marketing team. This role will report to the Sr. Manager, Global Social & Analytics, working cross-functionally to develop content strategies that drive Coach’s brand awareness goals.

The role will also lead Coachtopia’s social media channels, working directly with the Director of Marketing and Community, owning all aspects of content strategy, development, and reporting.

At Coach, we believe better-made things can help create a better-made future—and this starts with how we design, craft and develop our products. Though we’ve always prided ourselves on creating high quality product crafted to last, we know we must go further and build a more circular future for fashion. With this responsibility in mind, we have launched a new initiative focused on circularity with an innovative business model that reimagines product “end of life” and Coach’s impact on the environment called Coachtopia.

• Manage at least one (1) direct report to help accomplish necessary duties
• Partner closely with cross functional partners to align on strategic priorities and messaging across Coach and Coachtopia
• Liaise directly with executives and senior level team members to develop content strategies, manage content calendars and approvals, pitch and execute creative social ideas
• Work closely with agency partners to brief and develop and approve content strategies across channels
• Oversee and manage content across all Coachtopia organic social channels
• Own and update the daily content calendar
• Source, curate, create, and publish content on social media handles
• Brief social media assets that latter back to the overarching strategic message for the season.
• Own all content and copy reviews, approvals, and scheduling
• Community management
• Closely monitor conversations relevant to the respective executives across all social channels and elevate sensitive conversations to appropriate senior team members as needed
• Apply ‘always on’ community management strategy to engage followers and encourage interaction by responding to comments, interacting with other accounts, etc.
• Recap channel or campaign results across channels with identifiable actions to continue drive strategic growth
  • Develop and analyze weekly reports for Coachtopia
  • Work with agency partners for any reporting needs for Coach
• Capture content on an ad-hoc basis
• Attend in-person events and activations when needed to capture content
• Accountable for all social content development, pre, during and post shoots
• Attend photo shoots to oversee content capture and potential for additional content capture

• Deep understanding of social media platforms and content, with a general understanding of paid media ecosystems
• Demonstrate strong logical analysis and problem-solving skills as well
• Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
• Team-oriented with ability to interact with team members and partners across functions and levels; highly collaborative
• Outstanding attention to detail and accuracy required; a thirst for learning and success; design to learn new technologies
• Must have strong skill set in Microsoft office, cap-cut, Dash Hudson, Meta, You Tube, Tik Tok
• Strong initiative, action-oriented drive and ability to react quickly with a…