Vice President, Brand; Fashion

Position: Vice President, Brand (Fashion)
Location: New York
Vice President, Brand (Fashion) page is loaded## Vice President, Brand (Fashion) remote type:
Hybrid locations:
New York, New York, USAtime type:
Full time posted on:
Posted Todayjob requisition :
JR100474

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

Edelman Brand has helped evolve, promote, and protect some of the world’s most iconic and celebrated brands. We are looking for a
** Vice President
** to join our Integrated Brand Team, with a high focus on consumer and business media relations across both national and local outlets, influencer engagement, integrated creative concepting, digital integration (social, paid, analytics), project management, and collaboration with other Edelman specialties.

We're looking for someone with experience in the
** fashion sector
** who is highly proficient and enthusiastic about integrated strategy. You should be an earned media guru with existing connections in the fashion space; a collaborative leader; strong writer; trend spotter; and creative brainstormer who isn’t afraid to ask questions, share opinions, and pushback when needed.

This is a great opportunity to advance your experience working on an integrated team and help engage consumers, influencers, and media across a variety of channels on behalf of clients. Not to mention, you’ll be surrounded by really smart (and fun) people who are committed to producing cutting-edge work.

Responsibilities:
* Play a major role in driving the research, planning, and development and execution of comprehensive integrated communications campaigns, with a focus on landing headline leading earned coverage
* Make sure the team's work is earned-worthy at the core
* Work with Edelman’s specialists as part of integrated team
* Manage integrated global campaigns that target a typical integrated project lifecycle to include: discovery, influencer, strategy, creative, execution, launch and post-launch reporting & maintenance phases
* Manage day-to-day client budget issues to resolution
* Manage process of developing client scope of work document, with support from finance and project management
* Demonstrate expert strategic counsel in the development of media relations strategies, including creating and driving outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, and training of spokespersons on speeches and presentations and growth of contact network
* Demonstrate proficiency in writing skills to craft internal and client correspondence, communications plans, press materials, new business proposals, etc.
* Serve as inter-agency lead contact, working with other agencies and partners on behalf of client, when appropriate
* Oversee quality and operational performance of accounts, ensuring work quality and deadline adherence, including overseeing junior staff’s work products to ensure quality and consistency
* Contribute to new business process, including identifying new business opportunities, idea contribution, research, and proposal preparation.
* Participate in cross-practice and cross-geographical teams to provide clients and prospects with the most compelling team and proposal
* Manage team's performance as it relates to client service and quality control, recommending appropriate tactics to clients and internal team leads on project implementation

Basic Qualifications:

* At least eight years of relevant professional experience in public relations
* A bachelor’s degree or equivalent work experience

Preferred Qualifications:

* Past agency experience
* ** Knowledge of the fashion industry, including strong existing relationships with top fashion outlets and reporters**
* ** A passion for and knowledge of fashion including one, if not several, of our client’s priority product categories: watches, jewelry, handbags, sneakers and apparel
*** Working experience developing and driving comprehensive and sophisticated media strategies, partnering with key…