Ecommerce & Digital Performance Marketing Associate

Performance Marketing Associate

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KREWE is an independent high‑fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans – and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals.

Our presence now spans brick‑and‑mortar boutiques, mobile retail concepts, and a thriving e‑commerce platform – alongside distribution through premier independents and top national retailers.

Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style‑conscious consumers and influential taste makers.

We are looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast‑paced, collaborative, and deeply mission‑driven. Each team member has the opportunity to own their role and make a lasting impact.

We are currently seeking a Performance Marketing Associate – someone who is motivated, detail‑oriented, and eager to grow in the field of performance marketing. The ideal candidate is comfortable working with data, keen to learn new tools and strategies, and able to communicate clearly with teammates. You’re someone who has a sense of curiosity, a proactive mindset, and a passion for delivering results, which will set you up for success here.

This role is based in our New York Headquarters 5 days a week.

• Own end‑to‑end growth operations for Paid Social, Search, Affiliate and SEO.
• Manage day‑to‑day operations across marketing channels (Meta, Tik Tok, Google, You Tube, Bing, and more) with guidance of Sr. Manager, Performance.
• Manage digital budgets, shifting spend between channels to optimize for Sales, CAC, ROAS, and various other KPIs.
• Partner with internal marketing / creative and external account teams to amplify our creative pipeline and develop new creative concepts.
• Build and execute comprehensive A/B testing strategies for creative, messaging, landing pages, and bidding techniques.
• Report on performance across all performance channels as well as cross‑channel performance in collaboration with members of the ecommerce team.
• Leverage data to analyze multiple streams of information and identify opportunities to improve on our overarching marketing tactics and strategy.
• Communicate across various functions and support your peers to deliver on business priorities.
• Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively.

• 2‑4 years of professional experience in growth marketing.
• Bachelor’s degree in Marketing, Business, Communications, Economics, Data Analytics or a related field.
• You have previously been hands‑on‑keyboard operating Paid Social and Paid Search campaigns at a high‑growth ecommerce company.
• You have a deep understanding of campaign and creative optimization for Meta, Tik Tok, Google, and You Tube amongst other channels.
• Proficiency with Excel and Google Sheets including data manipulation/organization, as well as familiarity with business intelligence tools (e.g. Google Analytics, Triple Whale).
• You have experience managing budgets, and collaborating with the greater marketing team to create forecasts.
• Strong familiarity with various attribution methodologies, including but not limited to: MTA, Survey‑based, and MMM.
• Familiarity with Affiliate, Partnership and Creator marketing.
• Experience with eCommerce Start‑ups and D2C consumer companies in some of the following industries: fashion, consumer, tech.
• You have worked on rapidly growing brands with multi‑million dollar media budgets.
• You are eager to learn and a self‑starter who can hit the…