Positions: Associate Director, Media & Measurement; NY

Associate Director, Performance Media & Measurement (NY, 21916)

Location:

United States |

Location:

United States | Agency:
Mediabrands - United States #: 21916 | Type of

Contract:

Regular

Business Overview

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.

We are always searching for passionate team members who love media and live and breathe our core values of
Curiosity,
Courage, and Community
. We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry’s most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, aCampaign Best Place to Workin EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA.

POSITION SUMMARY:

We areseekinga passionate and results-driven

Associate

Director on theOne Vue Performance ,Mediaand Measurement (PMM) team to lead the implementation and execution of a comprehensive audience strategy across National Media for a suite of brands within theKenvue

Portfolio. This role will be instrumental in driving the team's success by fostering collaboration, streamlining workflows, anditerating on and developing innovative audience solutions.

RESPONSIBILITIES:

• Generate insights to inform media plan optimizations using available data points from media platforms,incrementality studies, and other syndicated research sources
• Heavilyparticipatein the E2E process of Kenvue’sIntelligent Digital Attribution (IDA) program, which measures incrementality of media to inform strategic media optimization
• Lead the development and execution of a comprehensivemeasurement & learning planacross National and Media for Kenvue'sleadingbrands
• Lead the design, execution, and reporting of Kenvue’sEnterprise Learning Agenda (ELA) test-and-learn initiatives, working closely with clients to define testobjectives.
  
  Delegate responsibilities withcross-functional teams to execute testplans, anddevelopclear and actionable reports that communicate findings and recommendations.
• Present findings and recommendations to senior leadership--communicating the team's progress, insights, and recommendations in a clear and concise manner.
• Provide proactive contribution to clients' business growth byidentifyingnew business opportunities;develop long-term solutions for clients including custom data management solutions and data solutions

REQUIRED SKILLS:

• Microsoft Office

Work Experience:

• 6-8 years of experience in a media-related role, with an emphasis on audience strategy and planning, ideally across national and/orretail media channels.
• Prior experience working in Programmatica must, with a strong familiarity with DSPs such as Trade Desk and/or DV360.
• Experience in the CPG industry a plus

DO NOT OVERWRITE BELOW

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique…