Account Supervisor, Consumer; CPG

Overview

Who We Are: At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace.

And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Supervisor to join our growing Consumer team and support a major CPG piece of business
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What You’ll Do:

• Client Leadership:
• Deliver as a strategic voice, counselor, and day-to-day partner for the client.
• Provide exceptional client service with clear, concise, and actionable communications.
• Actively engage in client calls and internal meetings, leading key agenda topics.
• Build strong relationships that establish trust with PR and brand team clients.

• Direct, manage, and mentor team members that could range from AC-SAE
• Coach in real-time and provide actionable feedback and guidance to add value to teammates and the work.
• Motivate and inspire, implementing ideas that help build culture.
• Challenge the status quo and be a proactive problem solver for the team.

• Work with account and specialty teams (e.g., creative, influencer, measurement/analytics, etc.) to create and deliver best in class work.
• Help plan and execute integrated campaigns (including PR strategies, talent and influencer partnerships, brand partnerships, and more).
• Review and improve team’s miscellaneous account needs (e.g. agendas, recaps, client notes) with minimal supervision; ensure all team work is client-ready before distribution

• Oversee the team’s earned media outputs across always on and programmatic efforts
• Develop impactful earned media strategies that deliver on KPIs
• Counsel and guide client on earned outputs and plans for building KPIs
• Provide development support, including crafting media materials (media strategies, press releases, pitches, etc.).
• Drive media relations efforts, including strategic oversight, proactive outreach, brainstorming new angles, and establishing/growing key editorial relationships.

• Collaborate with account and specialist teams to plan and execute impactful influencer campaigns.
• Maintain strong influencer connections and/or be willing to build new ones, as needed.
• Stay on top of social media trends and find creative ways to authentically integrate our clients into what’s trending
• Support community engagement efforts, including identifying potential brand relevant engagement and product seeding opportunities

• Bring fresh thinking, a new perspective, and ideas on how to optimize the way we work; be a problem solver for the team.
• Work with team leads to design clear and efficient program workplans and manage work streams
• Balance multiple work streams, clients, projects, and deadlines
• Help maintain positive account financial health, including developing program budgets, tracking OOPs, and supporting financial administration.
• Collaborate with account and specialist teams to set and track KPIs

• Be a voracious consumer of earned and social media and culture, with the ability to bring fresh thinking to client work.
• Participate in new business activities, as needed.

• Bachelor’s Degree with 6 - 7 years of prior agency experience, ideally working on CPG brands and an integrated agency team (IAT)
• Solid foundation in public relations, and proven success in leading impactful integrated communications campaigns (traditional & social media)
• A positive, solution-oriented, and collaborative approach to all work, alongside a flexible attitude and…