Acquisition Strategy Senior Director

THE POSITION

Our roster has an opening with your name on it

We’re looking for an Acquisition Strategy and Planning Senior Director to shape and lead our acquisition, investment and activation strategy across Casino to drive company growth. High profile role with the opportunity to make a material impact on the business outcome for Fan Duel Group.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Everyone on our team has a part to play

• Accountable for investment and allocation strategy across media,bonusand generosity throughmargin
• Define & own the new-to-group acquisition strategy to create a modern marketing organization with akey focus on new customer acquisition efficiency for Casino
• Lead a team of marketers that focus on key strategic capabilities that efficiently reach andacquirenew customers across business verticals
• Develop and own go to market strategy for new states while ensuring we continue to dominate in new states
• Own the strategy of media mix allocation and drive an innovation roadmap for short-term & long-term optimizations to deliver greater ROI for Casino
• Develop a framework for breakthrough, targeted, competitive offers focused onacquiringnew customers with a focus on lifetime value within the Casino space
• Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product
• Own commercial valuations and their impact on activations for all new to group deals
• Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion
• Constantly seek optimization and growth through qualitative and quantitative data analysis
• Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience

What we're looking for in our next teammate

• Minimum 10 years of experience in digital/growth marketing with a focus on consumer acquisition
• Minimum 4 years of managerial experience preferred
• Bachelor’s degree in marketing, Business or Analytical field (or other relevant discipline) preferred
• Strong communication skills and experience influencing senior leadership teams
• Proven growth mindset:
  Product led, data driven and highly creative.
• Youareresults oriented, with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track recordof delivering business outcomes.
• Strong analytic rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Proficient in a range of tools across the marketing stack:
  Amplitude, Adjust, GA,Chartiopreferred
• Interest in the Casino industry preferred

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

We treat our team right

We offer…