Senior Brand Manager, Rubik’s

Senior Brand Manager, Rubik’s role at Spin Master Games

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open‑mindedness, integrity and innovation has made us an industry leader. We’re looking for an experienced Brand Manager to lead the Rubik’s franchise.

The Senior Brand Manager, Franchise Management for Rubik’s will serve as the strategic owner and architect of one of the world’s most iconic play brands. This role is responsible for setting and executing the full 360° brand and franchise vision, integrating product strategy, marketing, licensing, digital, and experiential into one unified roadmap.

• Define and evolve the global Rubik’s brand blueprint—purpose, positioning, identity, and tone across all touchpoints.
• Lead the multi‑year franchise strategy, aligning product, marketing, licensing, and regional teams globally.
• Manage global brand planning, annual marketing calendars, and cross‑functional alignment.

• Lead the multi‑year product strategy with Product Development; identify innovation pathways, white‑space, and new platforms.
• Translate insights and cultural trends into clear product briefs and strategic direction.
• Partner with Design/Engineering to ensure new products reflect Rubik’s values of creativity, problem‑solving, and iconic design.
• Own the portfolio strategy: line architecture, pricing, positioning, and commercial rationale.
• Drive pre‑season product reviews, testing, and brand‑led decision‑making.

• Partner with inbound/outbound licensing teams to drive brand extension strategies across lifestyle, digital, publishing, fashion, and consumer products.
• Collaborate with Entertainment Digital teams on content, storytelling, and transmedia opportunities.
• Pursue strategic collaborations with creators, innovators, and cultural partners to expand brand reach.

• Lead Rubik’s digital brand presence: content, community, and cross‑platform partnerships.
• Identify new digital product and app opportunities to deepen connected play.
• Develop experiential activations—installations, pop‑ups, events—to build cultural relevance and engagement.

• Manage franchise business performance: revenue forecasts, brand PL oversight, KPIs, and optimization.
• Partner with Global Sales and Regional Marketing to ensure consistent execution across markets.
• Build strong agency and partner relationships; act as a primary brand champion internally and externally.

• Experience in consumer brand marketing, franchise management, or product‑led brand ownership (toys, entertainment, gaming, consumer products, or IP‑driven categories preferred).
• Strong product‑marketing skill set with experience shaping product strategies and development pipelines.
• Track record of growing brands through licensing, digital, entertainment, and experiential extensions.
• Deep understanding of consumer behavior, play patterns, fandom, and cultural drivers.
• Strong strategic storytelling, influencing, and cross‑functional leadership skills.
• Commercial acumen with PL experience and data‑driven decision‑making.

This position requires an onsite presence four days per week.

Salary range for New York City: $125,000 to $145,000 per annum. Salary may vary based on experience, education, and other factors.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks

Spin Master is committed to an accessible and inclusive hiring process that provides reasonable accommodation for all applicants. If you require assistance, contact our Talent Acquisition team at  or 416 364‑6002.

• Apply via Workday if you’re an internal employee.

• Click the Apply button for external candidates.