Sr Manager, Integrated Marketing, Shopbop & Zappos

Sr Manager, Integrated Marketing, Shopbop & Zappos

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Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Sr. Manager, Integrated Marketing to build out our full funnel marketing program. This role reports to the Head of Digital Media and oversees performance and brand media campaigns, partnering with Creative, Brand Marketing, and Ecomm to ensure alignment across both organizations. The incumbent will partner with the Sr. Planner for budgeting decisions and ensure agency partners execute against our business strategies.

Successful candidates have a strong sense of broader brand and performance marketing trends, strong data‑analysis capabilities, and can foster relationships in a fast‑paced environment.

• Oversee brand and performance marketing strategies across both Zappos and Shopbop organizations
• Support Head of Digital Media in writing and building presentations for executive leadership across both orgs
• Partner with Creative, Brand, and Ecomm teams to align on consumer messaging and paid targeting of desired personas
• Partner with CRM and Lifecycle teams in building out paid media retention marketing strategies
• Partner with Sr. Planner in onboarding new MMM tools across both businesses
• Lead organization of paid media strategies for new initiatives and performance recaps across both orgs
• Lead legal and business components in onboarding net new partners and testing
• Build out recap of net new campaigns and tests launched to share in weekly business reviews for broader visibility and alignment
• Support in monthly, quarterly, ad hoc and annual documentation for key initiatives and business progress

• 6+ years of professional non‑internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience developing and executing campaigns across multiple timezones and languages
• Bachelor's Degree

• Experience driving direction and alignment with large cross‑functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit (Use the "Apply for this Job" box below). for more information.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400 per year in our lowest geographic market to $185,000 per year in our highest geographic market. Equity, sign‑on payments, and other forms of compensation may also be provided.

This position will remain posted until filled. Applicants should apply via our internal or external career site.