VP of Performance Marketing

Babbel is hiring an experienced performance marketing leader to join our team as a VP, Performance Marketing in our New York City office. This role will specifically drive Babbel’s B2C Revenue in our key North American and European markets.

Babbel is seeking a strategic, visionary, and hands‑on VP of Performance Marketing to lead and scale our global acquisition efforts. In this pivotal role, you will define the roadmap for paid media across offline, digital, and emerging performance channels, driving revenue growth and other KPIs. You’ll be responsible for shaping Babbel’s growth trajectory, managing multi‑million dollar budgets, and leading a high‑performing team of marketers and analysts.

This is a unique opportunity to have a significant impact at a mission‑driven company, helping millions of people learn languages and connect across cultures.

• Develop and execute Babbel’s global performance marketing strategy, overseeing all paid acquisition channels (SEM, paid social, display, programmatic, affiliate, offline, and emerging platforms).
• Lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists, fostering their growth while building a culture of innovation, collaboration, and accountability.
• Own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets.
• Meet KPIs for acquisition, retention, and LTV, leveraging advanced analytics to inform decision‑making and reporting to executive leadership.
• Partner cross‑functionally with CRM, Creative, Brand, Product, Data Analytics, and product‑led growth teams.
• Drive experimentation and A/B testing across channels, identifying new opportunities for scale and efficiency.
• Stay ahead of industry trends
  , proactively identifying and implementing new platforms, technologies, and tactics.
• Represent Babbel externally with agencies, partners, and at industry events.

• 10+ years of experience in performance marketing, growth, or digital acquisition, with at least 5 years in a leadership role at a high‑growth consumer brand or tech company.
• Expertise managing large budgets ($50M+) across multiple paid channels, with a proven track record of delivering scalable, profitable growth.
• Deep analytical skills and experience with attribution modeling, marketing analytics, and data‑driven decision‑making.
• Demonstrated leadership in building, mentoring, and retaining high‑performing teams.
• Strong communication skills
  , with the ability to influence at all levels and present to executive stakeholders.
• Proficiency with Mar Tech and Ad Tech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools.
• A bias for action
  , a growth mindset, and a passion for Babbel’s mission.

• Experience in subscription‑based, SaaS, or EdTech businesses.
• International marketing experience; interest in language‑learning.
• Familiarity with CRM, lifecycle marketing, and retention strategies.

• Competitive salary and bonus; generous 401K program
• Comprehensive health, dental, and vision insurance
• Generous PTO and flexible work arrangements
• Professional development opportunities
• A diverse, inclusive, and mission‑driven culture

This position requires three days per week (T‑Th) in Babbel’s New York City office and an annual trip to Berlin.

The reasonable annualized full‑time salary for this role is $180,000 - $240,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

Babbel is an equal opportunity employer committed to diversity and inclusion.