Tourism Specialist

Location: New York

** JLL empowers you to shape a brighter way**.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  

Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL is seeking a dynamic
** Tourism Specialist
** to join our team and drive strategic destination marketing initiatives that enhance visitor experiences and deliver optimal business results.

This role offers an exciting opportunity to shape tourism development through innovative marketing strategies, industry partnerships, and data-driven campaigns.

Working closely with our Marketing Manager, you'll develop and implement comprehensive destination marketing plans while building valuable relationships across the travel trade, hospitality sector, and regional tourism partners. You'll play a key role in increasing market share through research-based advertising strategies and tactical programs designed to attract and engage the tourist market.
** What This Job Involves
**** Strategic Marketing & Planning
*** Develop and implement strategic destination marketing plans, strategies, tactics and programs in conjunction with the Marketing Manager to deliver optimal business results
* Plan new research-based advertising strategies for current and subsequent years that will increase tourism market share
* Study strategic advertising/promotional options (digital and web based) to raise the profile of the Centre in B2B Travel Trade media
* Develop strategies and messaging to promote long weekend excursions, spring breaks, and holiday shopping
** Relationship Building & Partnership Development
*** Build and maintain relationships with the travel trade, hospitality trade, and regional tourism partners
* Develop relationships with centre retailers to ensure strong participation in retailer-driven initiatives (i.e.: Tourist Perks and Loyalty programs)
* Design, develop and conduct familiarization tours for media, event planning, and tour operators
* Raise the profile of the centre by attending meetings, seminars, conventions, and workshops
** Research & Analysis
*** Increase accessibility and sharing of tourism research, quality assurance programs, performance indicators, business metrics and best practices
* Gather tourism statistics and research to contribute to the Leasing Kit and assist the Leasing Department in retailer acquisition
* Prioritize provincial assets that yield high tourism demand
** Program Development & Implementation
*** Further develop and promote tactical programs aimed at the tourist market
* Develop strategies to increase the tourism shopper database and social media connections alongside Marketing
* Develop strategies and tactics to increase tourist shopper spending and length of visit
* Work with Specialty Leasing to implement special projects and generate revenue through sponsorship programs
** Visitor Experience & Operations
*** Drive the quality of the visitor experience, providing consistent standards of facilities, services and welcome that meets all visitors' needs
* Develop content for project specific Travel Trade Press Releases
* Domestic travel as required
** What You Need to Succeed
**** Education & Experience
*** College Diploma in Tourism or Hospitality preferred
* Minimum 3-5 years' work experience within the tourism or hospitality industry required
* Must have established networking relationships specific to tourism
** Skills & Competencies
*** Proficient understanding of Marketing is a definite asset
* Strong relationship building techniques
* Passion for creativity with proven ability to develop breakthrough ideas and bring them to market
* Sound interpretation of market research capabilities
* Proven sales/negotiating skills
* Proficient in developing ongoing, strategic campaigns for Social Media channels
* Demonstrated…