VP of Marketing

About Us

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption.

Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences.

Backed by $40M+ in funding, we are a post-Series A global company operating in 55+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 200,000+ households — and every 15 seconds, someone around the globe is using TULU.

TULU is experiencing tremendous growth and entering its next phase. We’re looking for a strategic and operationally minded VP Marketing to lead all aspects of TULU’s B2B and B2C marketing for both landlords and consumers.

As VP Marketing, you will own the end-to-end strategy and execution of our go-to-market engine: accelerating top-of-funnel growth with high-quality leads, strengthening our brand with landlords, and increasing adoption and engagement across our expanding resident base.

This role spans the full ecosystem:

For landlords:

You will lead conferences, SEO, PR, paid search, referrals, and innovative initiatives that amplify our presence, leverage our top-tier customer base, and establish TULU as the category-defining product access platform.

For residents:

You will own the strategy, tools, and experiments that accelerate user acquisition, activation, and engagement—blending digital and physical tactics, shaping pre- and post-signup journeys, optimizing messaging and incentives, and driving scalable growth across global markets.

This is a senior leadership role. You will work closely with the CEO, participate in board meetings, and build and lead a global, high-performance marketing team. Your impact will be direct and measurable—fueling TULU’s rapid expansion and advancing our mission of enabling smarter, more sustainable living.

• Lead B2B and B2C marketing end-to-end, from strategy to execution, ensuring initiatives are data-driven and optimized for success.
• Develop and execute marketing strategies to acquire new landlord partners and grow existing accounts.
• Drive new user registrations, activation and conversion rates, user quality, and scalable resident engagement across markets.
• Build and optimize top-of-funnel lead generation, pipeline development, and MQL growth.
• Strengthen TULU’s brand presence across digital and physical channels; establish thought leadership in the industry.
• Own inbound and outbound marketing channels – including conferences, SEO, PR, paid media, and new experimental channels.
• Manage the global marketing budget, resource planning, and ROI measurement.
• Lead TULU’s content strategy across B2B and B2C touchpoints, including social and digital channels.
• Create, maintain, and evaluate B2B and B2C marketing collateral.
• Develop and run A/B tests for new channels and campaigns – across both landlord and consumer audiences.
• Partner closely with Sales and Customer Success to understand landlord needs; partner with Product to understand user behavior and consumer needs.

We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth.

If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey.

You are hungry, tech-savvy, creative, and results-driven — a true hustler with strong ownership and determination to get things done. You thrive in fast-paced, high-performance, high-growth environments and are passionate about building, executing, and optimizing marketing strategies for revolutionary, real-world businesses.

You also have:

• 8+ years of B2B and B2C marketing experience in…