Manager, Marketing & Communications

About Us

Building Services 32BJ Benefit Funds (“the Funds”) is the umbrella organization responsible for administering Health, Pension, Retirement Savings, Training, and Legal Services benefits to over 100,000 SEIU 32BJ members. Our mission is to make significant contributions to the lives of our members by providing high quality benefits and services. Through our commitment, we embody five core values:
Flexibility, Initiative, Respect, Sustainability, and Teamwork (FIRST). By following our core values, employees are open to different and new ways of doing things, take active steps to improve the organization, create an environment of trust and respect, approach their work with the intent of a positive outcome, and work collaboratively with colleagues.

The Funds oversees and manages $9 billion of dollars in assets, which are made up of many, varied and complex funds. The dollars come from a number of sources, including the property owners who pay into the funds on behalf of their employees, and as such, requires those who oversee and manage the money to be highly skilled financial management people.

For 2025 and beyond, 32BJ Benefit Funds will continue to drive innovation, equity, and technology insights to further help the lives of our hard-working members and their families. We use cutting edge technology such as: M365, Dynamics 365 CRM, Dynamics 365 F&O, Azure, AWS, SQL, Snowflake, Qlik View, and more.

Please take a moment to watch our video to learn more about our culture and contributions to our members:

Under the supervision of the Senior Manager, Marketing & Communications, the Manager, Marketing & Communications will support the Health Fund's success in engaging with stakeholder audiences, write and manage multimedia campaigns, and assist with developing strategic initiatives. The Manager, Marketing & Communications will write, edit, and manage Health related multimedia campaigns and initiatives that engage, educate, and build trust with our plan participants, our healthcare providers and partners, and our industry peers.

The Manager, Marketing & Communications will have one direct report, the Senior Marketing & Communications Digital Analyst.

• As the Health Fund's team is evolving, so is the role of the Manager, Marketing & Communications. The responsibilities of this position include, but are not limited to:
• Create audience-appropriate messaging for campaigns that advance the Health Fund’s strategic priorities, engage its various audiences, and elevate its brand
• Assist in producing relevant, clear, and appealing communications that promote members’ understanding of their health benefits and their health literacy
• Compose brief, easy-to-understand articles for the organization’s bimonthly newsletter, Benefit Matters
• Participate in multidisciplinary work groups and collaborate with Health Fund colleagues and other teams (e.g., Member Engagement and Member Services) to identify and close communications gaps. Apply member feedback and other data to assess and improve the effectiveness of member communications
• Maintain a calendar of marketing and communications activities and projects and help manage the internal review and approval process to ensure communications are accurate and timely
• Advise the Health Fund leadership team to articulate and position the Funds' brand and build awareness among both internal and external audiences of the 32BJ Health Fund as an innovator in healthcare policy and delivery
• Develop communications to promote Health Fund conferences and provide logistical support to ensure the success of these programs.
• Manage vendor and consulting relationships, including evaluating proposals, defining the deliverables, and ensuring the final work product meets the needs of the Health Fund
• Lead the collaborative work of new and existing Health Fund clinical partners, including Memorial Sloan Kettering, the 5 Star Centers, and other health systems, in identifying opportunities to inform and engage members about their benefits along with developing cobranded communications that effectively address those needs
• Educate members about new…