Associate Director, Search Product Enablement

Company description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

The PMX Performance is our team of cutting‑edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry‑leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

The Associate Director, Search Product Enablement is responsible for ongoing customer engagement, success and retention of our performance product suite with our Publicis performance marketing teams. You’ll be responsible for onboarding and engaging our Publicis performance marketing teams with our proprietary performance products. You will act as a resource for all performance products in our global suite and will assist agencies to launch and maximize utilization of the appropriate solution for their clients.

You are a passionate, tech‑savvy product expert who intricately understands our proprietary performance products and agency needs to harmonize and develop go‑to‑market strategies.

Role Objectives:

• Onboard agency teams to the product(s), ensuring teams are getting the most out of solutions and end users are satisfied.
• Lead office hours with customers at a reoccurring cadence, developing agendas and sending follow ups
• Drive post implementation account development with agency teams using Publicis proprietary performance product(s)
• Review and communicate performance insights and opportunities to customers
• Own and maintain accurate documentation of upcoming client launches by collaborating with the PMX Performance Sales team.
• Own intake, processing and internal PMX Performance communication of pre‑sale assessments
• Set up competitive monitoring studies to support performance agency new business pitches.
• Collaborate with both product owners and agency performance teams utilizing the solutions.
• Provide regular feedback to product owners and manage feedback loops to continue the development of industry‑leading performance marketing products.
• Liaise with product support team via Jira to investigate bugs and product issues
• Support performance product content creation for learning and development training efforts, how‑to documents, and other content.
• Support thought leadership pieces and POV’s on performance marketing products.
• Stay up to date on all industry performance marketing products and trends
• Own and maintain PMX Performance Enablement team shared operations trackers

• Bachelor’s degree in related discipline
• 4 - 7 years of experience in hands on Paid Search activation and optimization on Google Ads and/or Microsoft Ads
• 2 - 4 years of experience in Product Enablement/Customer Success, Performance Marketing Account Management, Product Onboarding, or Product Pre‑Sales
• Experience in applying search to brand‑building & direct response initiatives
• Proven ability to translate complex technical concepts into concise, effective explanations
• Proven success in relationship building across teams and/or clients
• Customer trust building and retention through product support
• Strong communication skills
• Ability to prioritize tasks and manage own time
• Attention to detail

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis…