B2B Marketing Senior Strategist

Digital Marketing Strategy Associate Manager | Mid-Level | Full time

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

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We are seeking a B2B Marketing Senior Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This role is responsible for developing and executing global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions. The ideal candidate brings end-to-end B2B expertise across content strategy, campaign orchestration, and marketing technology and thrives in a highly cross-functional environment.

This is a strategic, hands-on role focused on program design and execution.

• Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.
• Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.
• Partner with product marketing, sales, and operations to ensure go-to-market alignment and measurable impact.

• Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up-sell.
• Ensure messaging is consistent, differentiated, and scalable across regions and business units.
• Collaborate with creative teams, agencies, and subject matter experts to deliver impactful assets.
• Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.
• Partner with operations teams to define KPIs, pipeline influence, and reporting frameworks.
• Use data to continuously improve campaign performance and demonstrate marketing’s contribution to revenue.

• Act as a connector across product, brand, sales, and demand gen teams, ensuring campaign execution is aligned and integrated.
• Support sales enablement with campaign toolkits, playbooks, and account-level insights.
• Work closely with regional marketing teams to adapt global strategies for local execution.