Senior Market and Audience Researcher; FTC

Senior Market and Audience Researcher (12-month FTC)

Join to apply for the Senior Market and Audience Researcher (12-month FTC) role at Depop

Company Description
Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy.

Our mission
To make fashion circular and create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. We believe our workplace should reflect the diversity of the communities we serve. We’re proud to be an equal‑opportunity employer providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status.

We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to . For any other non‑disability related questions, please reach out to our Talent Partners.

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data‑driven as possible.

We are currently looking for a mixed‑methods Senior Market and Audience Researcher to lead our campaign research efforts.

In this role, you will partner with our Marketing stakeholders to support their research needs throughout the campaign lifecycle, working closely with the Marketing Data Science team.

• Leading upper funnel measurement for marketing campaigns across multiple channels; triangulating disparate data sources (including brand trackers, internal behavioural data, external signals) to provide a holistic view of campaign performance
• Supporting the "Creative Feedback Loop" by conducting earlier‑stage creative testing (pre‑testing) and post‑campaign analysis to ensure our messaging resonates with our target audience
• Conducting primary research (using qualitative and quantitative methods) about our audience to help feed into creative briefs and strategy
• Partnering with Marketing Data Science to ensure research is integrated with our wider marketing analytics, providing a unified recommendation for marketing
• Acting as a strategic partner to the Marketing team, translating findings into actionable "so‑whats" that inform marketing strategy
• Identifying and sourcing secondary data (market trends, competitor benchmarks) to complement our research and internal data, building a holistic understanding of our users

• Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks, Pre/Post studies, and Brand Lift Studies (BLS)
• Proficiency in the statistical concepts required to validate these studies, including hypothesis testing, power analysis and significance testing
• Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions
• Ability to work independently end‑to‑end to design, conduct, and synthesize research with minimal supervision, including managing external research vendors and panel providers
• Proven experience of conducting hands‑on projects using both qualitative and quantitative research methods (e.g., surveys, interviews, focus groups)
• Proficiency in SQL and advanced skills in Excel/Google Sheets, with experience in software such as SPSS, Q, or DisplayR
• An excellent, confident communicator with strong interpersonal skills and good at building relationships with colleagues across the business
• Commercial awareness and a proactive approach to make a…